Marketing Automation Manager

Marketing Automation Manager Derby (DE21) | Hybrid | 4-Day Week £30,000-£40,000 DOE About the job We are the exclusive hiring partner to a fast-growing UK business that is investing heavily in its systems, technology, and people to support its next stage of growth. With a database of more than 55,000 contacts spanning multiple brands, the business is looking for a Marketing Automation Manager to take ownership of its CRM and automation platform and transform it into a genuine revenue-driving asset.

This is an opportunity for someone who enjoys combining data, technology, customer journeys, and commercial thinking to create measurable business impact. As part of our process, we've created a dedicated video for this opportunity because we believe exceptional candidates deserve more than a generic job advert. Every long-listed candidate will receive exclusive behind-the-scenes insight into the role, the team, the business, its growth plans, and what success looks like, allowing you to make an informed decision before progressing.

The Role You will take ownership of the business's CRM and marketing automation platform, helping to shape how customer data, communications, and automation strategies support commercial growth. This is not a role focused solely on sending email campaigns and updating records. You will become the internal expert for automation, segmentation, customer journeys, lifecycle marketing, and CRM performance, working closely with leadership to maximise the value of the platform.

Your responsibilities will include:
Managing and optimising the CRM and marketing automation platform Building and maintaining automated customer journeys Developing audience segmentation strategies across multiple brands Creating lifecycle marketing campaigns that improve engagement and conversion Monitoring campaign performance and identifying optimisation opportunities Maintaining data quality, accuracy, and compliance within the CRM Producing reporting and insights to support business decision-making Working with internal stakeholders to identify automation opportunities Supporting the ongoing development of CRM and marketing processes You will have the autonomy to influence how the platform evolves and how automation supports the wider business strategy.

Why This Opportunity Stands Out Own a business-critical platform Build sophisticated automations that directly influence revenue Work with a large and active customer database Significant autonomy and responsibility Direct access to senior leadership Opportunity to see the commercial impact of your work Join a business with ambitious growth plans About You You will have experience working with CRM, marketing automation, or lifecycle marketing platforms and be comfortable combining technical capability with commercial thinking.

You will demonstrate:
Experience managing CRM and marketing automation systems Strong understanding of customer journeys and lifecycle marketing Experience building automations and segmentation strategies Confidence analysing campaign and CRM performance data Strong organisational and project management skills A proactive and solutions-focused mindset Ability to work independently and take ownership of outcomes

Experience with large customer databases and multi-brand environments would be advantageous but is not essential. What Success Looks Like Increased engagement and conversion across automated customer journeys Improved CRM utilisation and data quality Strong segmentation strategies that support business growth Effective automation that reduces manual workload and improves efficiency Clear reporting and insight into CRM performance A measurable contribution to revenue growth and customer retention What You'll Get £30,000 £ 40,000 salary depending on experience Hybrid working environment Significant ownership and autonomy Direct exposure to senior leadership Opportunity to shape a key business function Long-term career growth within an ambitious business Our Process As the exclusive hiring partner to the business, we operate a structured and transparent hiring process.

Qualified applicants will receive access to a detailed video briefing covering the business, the role, the team, and the opportunity ahead before any formal discussions take place. If you're looking for a role where you can take ownership of a business-critical platform and directly influence growth, we welcome your application.