Marketing Manager

Marketing Manager – ROXFIT

Join to apply for the Marketing Manager role at ROXFIT.

£40k–£60k DOE + Equity | London (Hybrid)

About ROXFIT

ROXFIT is building the ultimate hybrid fitness platform – combining in‑person training, tracking, habit systems, community, and next‑generation product design into one seamless experience. Our vision is to create a platform that genuinely helps people stay accountable, build lasting habits, and achieve meaningful transformation. We blend technology, psychology, and world‑class coaching into a single integrated experience.

We’ve recently launched V2 and are moving fast. Things are breaking, evolving, and improving constantly. We need someone who wants to help us build a category‑defining product from the ground up.

The Team You’ll Join

You’ll work closely with our Head of Brand & Creative Lead to build ROXFIT’s marketing engine – shaping performance, storytelling, paid acquisition, social output, and everything in between. This role is hands‑on, fast‑moving, and perfect for someone who wants ownership and impact inside an early‑stage fitness brand.

Your role is to bring structure, insight, and performance thinking – making sure what we create is grounded in data, experiment‑led, and aligned with marketing objectives.

Your job is to ensure:

• We know what works
• We scale what works
• We operate like a world‑class marketing team

• Build and manage the weekly and monthly marketing roadmap
• Transform strategy into actionable plans, briefs, calendars, and deliverables
• Improve operational efficiency, documentation, and systems

• Set up, manage, and optimise Meta Ads, Google Ads, You Tube, ASA/UAC, or similar
• Run experiments across copy, targeting, creative, landing pages, and bidding strategies
• Monitor CAC, ROAS, retention and other core metrics
• Troubleshoot attribution, tracking, and signal issues
• Report learnings to the wider team and for Head of Brand to report at board meetings

• Analyse top‑performing social content and paid creative
• Work closely with the Creative Lead to generate and refine concepts
• Lead the creation of briefs based on insights, audience behaviour, and data
• Scale winning creatives and kill under‑performers quickly
• Write on‑brand marketing copy across social, email, landing pages, app comms
• Schedule content and manage channel outputs
• Dig into analytics dashboards and produce actionable insights
• Feed user insights back into marketing strategy
• Surface opportunities for brand and growth

• Strong experience in marketing roles
• Hands‑on experience with Meta Ads and/or Google Ads / You Tube / ASA / UAC
• Strong analytical mindset – comfortable with CAC, ROAS, LTV, retention, funnel data
• Experience using social analytics tools (native + 3rd party)
• Ability to turn insights into briefs, experiments, and creative concepts
• Organised, structured, resourceful thinker who thrives in fast‑paced teams
• Experience working inside internal marketing teams
• Able to problem‑solve, prioritise, and bring clarity to chaos
• Confident copywriter – short, sharp, on‑brand
• Comfortable being hands‑on while also thinking strategically

• Background in fitness, sport, hybrid training or lifestyle brands
• Experience with AI/automation for creative or marketing ops
• Familiarity with Figma, Notion, Asana, or similar tools
• Experience scaling performance channels for an app or subscription business

• Work with a brand at the forefront of Hybrid Fitness
• Real ownership and autonomy
• Direct collaboration with founders
• Hybrid London working (Battersea HQ)
• A chance to shape one of the most exciting communities in fitness

Step 1 – Head to: (Use the "Apply for this Job" box below). Fill out the form and upload a short 2 minute video and any documents. All information is on the form.

Step 2 – Online Chat. If shortlisted, you’ll join a video call with Joey (Co‑Founder & Head of Brand).

Step 4 – Decision. We like to run a lean process and this is all we need to make a decision.