Fractional Head of Performance Marketing

The Nursery Sticker Company () is a fast-growing multi seven-figure ecommerce business helping parents create beautiful nurseries, bedrooms and playrooms without the cost, disruption or permanence of traditional decorating.

Since launching, we have grown rapidly and continue to invest aggressively in customer acquisition, with meaningful monthly spend across Meta and Google whilst remaining profitable. We are now looking for an experienced Fractional Head of Performance Marketing to help us continue to scale that investment efficiently, improve acquisition performance and contribute to the wider growth strategy of the business.

This is an opportunity to join an ambitious, founder-led brand at a significant stage of growth, with strong momentum, substantial headroom and the appetite to move quickly.

The role

This is a senior, hands-on performance marketing role for someone who can operate comfortably at both account level and business level.

You will take ownership of our paid acquisition strategy and the day-to-day management of our Meta and Google advertising accounts. You will be expected to remain close to the detail, monitor performance daily and make commercially informed decisions around optimisation, testing, scaling and budget allocation.

The right person will balance reactive account management with proactive growth initiatives. You should be able to identify and respond to performance issues quickly, while also building testing roadmaps, improving account structure and identifying opportunities before they become obvious in the data.

This is not a purely advisory fractional role. We need someone who is genuinely hands-on in the accounts, but who can also lift their head and contribute to broader discussions around growth, CRO, nCPA, profitability, creative strategy and the wider channel mix.

• Own the strategy, management and optimisation of our Meta and Google advertising accounts (and possibly Tik Tok GMV)
• Monitor performance daily and identify meaningful changes, risks and opportunities.
• Manage campaign structures, budgets, bidding strategies, audiences, product feeds and testing frameworks.
• Make clear decisions around when to intervene, when to gather more data and when to scale.
• Maintain strong oversight of spend, revenue, profitability and new customer acquisition performance.
• Forecast performance and recommend appropriate channel budgets based on commercial targets.
• Ensure tracking, attribution and reporting are accurate enough to support confident decision-making.
• Work closely with the founder to establish and manage against clear nCPA, return on ad spend and profitability targets.
• Identify opportunities to scale spend without compromising commercial efficiency.
• Maintain a clear view of blended performance, rather than relying solely on platform-reported results.

• Analyse creative performance to understand which concepts, formats, products, messages and customer problems are driving results.
• Identify creative gaps and proactively recommend new testing angles.
• Turn performance insights into clear, actionable briefs for designers, creators and content partners.
• Bring a strong eye for creative and understand the relationship between positioning, customer psychology and paid media performance.
• Help build a structured creative testing programme rather than relying on sporadic asset production.
• Provide constructive feedback on hooks, messaging, offers, formats, landing pages and advertorial concepts.
• Understand how to distinguish between a media-buying issue and a creative-performance issue.
• Work with the wider team to create a consistent pipeline of performance-led creative.

• Contribute to wider growth discussions beyond the advertising platforms.
• Form clear, commercially grounded opinions on CRO, landing pages, promotional strategy, pricing, offers and merchandising.
• Advise on how budgets should be allocated across channels, products, campaigns and customer segments.
• Help assess the role of Meta and Google within the broader channel mix.
• Identify when performance issues are being caused by media buying and when the underlying problem may be creative, website conversion, pricing, product demand or the customer proposition.
• Support decisions around growth targets, contribution margin and the appropriate pace of scaling.
• Challenge assumptions and help the business distinguish between platform efficiency and true commercial incrementality.
• Collaborate with internal and external partners across creative, ecommerce, email and analytics.
• Bring an informed perspective to new channel opportunities, while maintaining focus on the channels most likely to drive profitable growth.

• Significant experience managing Meta and Google advertising for growing ecommerce brands.
• A proven ability to manage meaningful advertising budgets while maintaining commercial discipline.
• Strong analytical skills and confidence interpreting data across…