Social Copywriter & Content Creator

Marketing Cardiff/London Full-time Salary is specific to individual requirements and value proposition

THE ROLE

We are looking for an exceptional Social Copywriter & Content Creative to help make R4 one of the most visible, distinctive and talked-about businesses in our industry. You will work directly with our Marketing Director and Founder & CEO, taking what is happening inside R4 every day and turning it into content people actually want to read, watch, share and talk about.

You will write and create for both R4's channels and our Founder & CEO's social presence, understanding that they are connected but should never sound the same. This is not community management. It is not filling a content calendar. Your job is to find the story before somebody has to tell you there is one.

YOUR MISSION

Make R4 difficult to miss and even harder to forget. Social media for us is not the end product. It is a distribution engine for opportunity.

WHO WE WANT TO REACH

Brand Directors and Founders

Procurement teams

Media owners and industry partners

Journalists and industry leaders

The brands we have not met yet

WHAT YOU'LL OWN

Write exceptional social copy across Linked In and other relevant platforms.

Write and develop content for our Founder & CEO's personal channels, capturing his voice, opinions, experience and perspective without turning it into manufactured personal branding.

Build distinctive content for R4's corporate channels.

Work alongside the Marketing Director to turn wider marketing priorities, campaigns and opportunities into social content that travels.

Find stories, opinions and content opportunities from across the business rather than waiting to be briefed.

Turn R4's client work, results and successes into compelling stories rather than predictable case studies.

Make Trade. Plan. Activate. understandable, interesting and commercially relevant.

Explain media trading, volume-based discount, planning, activation, technology and measurement without making them sound complicated or dull.

Interview people across R4 and extract the interesting story from what they are doing.

Identify wins, insights, data, campaigns, partnerships and developments worth publishing.

Create recurring editorial formats and content franchises that become recognisable as R4.

React intelligently and quickly to relevant industry news, cultural moments and market conversations.

Write articles, opinion pieces, website copy, campaign copy, case studies and thought leadership when required.

Develop hooks, scripts and concepts for short-form video.

Work with designers, videographers and creatives to turn strong ideas into excellent content.

Understand SEO and search behaviour so our content creates visibility beyond social.

Maintain an organised publishing pipeline without allowing the calendar to dictate the creativity.

Track what performs, understand why and use that intelligence to make the next piece better.

TWO VOICES. ONE AMBITION.

R4

Confident

Commercial

Clear

Distinctive

The company voice should demonstrate our thinking, capability, work, people, technology and point of difference.

THE FOUNDER

Leadership

Building R4

Media and business

People and decisions

Lessons and opinions

Things that worked - and things that did not

Your job is to understand the difference between the two voices and make both stronger

OPPORTUNITY IS EVERYWHERE

We do not believe content begins with a content calendar. It begins by paying attention.

A client result can become a story.

A conversation with a media owner can become an insight.

A piece of trading data can challenge an industry assumption.

A new employee can demonstrate where R4 is heading.

A meeting can produce an opinion.

A campaign going live can become content.

A market change can create a point of view.

A question from a prospect can become tomorrow's post.

THE QUESTIONS YOU SHOULD CONSTANTLY ASK

What's interesting here?

Why would anybody care?

What does R4 think about it?

How do we make people stop scrolling?

What commercial opportunity could this create?

THE STANDARD

Ideas with tension.

Copy with a point of view.

Opening lines that earn the second line.

Stories rather than corporate announcements.

Opinions rather…