Copywriter & SEO Blog Writer - Marketing

Carlton Scott is looking for a skilled and strategic Copywriter & SEO Blog Writer to help expand our digital footprint, improve search engine rankings, and communicate our authority as the go-to brand for business growth in the UK. If you have a way with words, an eye for storytelling, and a strong understanding of SEO best practices - we want to hear from you.

We're a UK-based business consultancy and entrepreneurial growth platform helping startups and small businesses scale confidently. Through our Learning Vault, Business Lounge, coaching programmes and digital content, we support founders with tools, knowledge, and mentorship they can actually use. Our vision is to be the most trusted business support brand in the UK - and compelling content is central to that mission.

You'll be responsible for creating clear, engaging, and search-optimised content across our website, blog, newsletters, landing pages, course pages, and marketing funnels. You'll work closely with our founder, marketing team, and SEO lead to deliver content that ranks well, resonates with our audience, and moves them to take action.

• Write weekly SEO-optimised blog posts on business, entrepreneurship, marketing, mindset, and small business trends
• Develop persuasive web copy for landing pages, course pages, and membership sales content
• Write email copy for nurture sequences, promotions, and onboarding flows
• Repurpose podcast transcripts, videos, and workshops into readable content
• Use tools like Surfer SEO, SEMrush, or Google Search Console to optimise for keywords and performance
• Follow brand tone of voice: confident, direct, British-English, results-focused
• Stay on top of UK trends affecting small business and translate them into readable, high-value content

• A strong writer with a portfolio of blog posts, web copy, and email content
• Skilled in writing for both SEO and conversion
• Familiar with UK business language, spelling, and tone
• Confident using AI writing tools (like ChatGPT) but know how to humanise and elevate the output
• Able to research and write independently while sticking to brand guidelines
• Bonus:
  Experience writing for business coaches, online education, or consultancy services

• The chance to write for one of the UK's most ambitious business brands
• Freedom to work remotely with flexible deadlines
• Consistent writing projects across blog, email, and web
• Opportunity to grow with a brand focused on quality, impact, and trust