Social Media Lead Football Club

Derby County are seeking to recruit a Social Media Lead to join our Press and Media department, working across Pride Park Stadium and Moor Farm Training Centre.

Working for Derby County Football Club offers a unique opportunity to be part of one of England’s most historic and passionately supported clubs. With a proud legacy, a dedicated fan base, and an exciting vision for the future, Derby County offers a dynamic and rewarding work environment both on and off the pitch. Whether you're joining the team in coaching, administration, marketing, or operations, you'll be contributing to a culture rooted in ambition, community, and progress.

Employees benefit from a collaborative work environment and opportunities for professional development.

Derby County Football Club is seeking a creative, driven and strategically minded Social Media Lead to oversee and develop the Club's social media presence across all digital platforms. This exciting role will be responsible for growing audiences, increasing supporter engagement, enhancing brand awareness and delivering commercial value through innovative, engaging content. Working closely with colleagues across Media, Marketing, RamsTV and Commercial departments, the successful candidate will lead the planning and delivery of best-in-class social media campaigns, ensuring Derby County remains at the forefront of digital engagement within the football industry.

• Develop and deliver Derby County Football Club’s social media strategy, ensuring alignment with brand, marketing, communications and commercial objectives.
• Drive audience growth, supporter engagement and brand awareness across all social media platforms.
• Plan, create and publish engaging content that strengthens the Club’s connection with supporters and enhances the Derby County brand.
• Lead social media coverage of matchdays, Club events, campaigns and key announcements.
• Collaborate with colleagues across Media, Marketing, RamsTV and Commercial teams to maximise content opportunities.
• Develop innovative digital storytelling initiatives that increase engagement and supporter interaction.
• Support revenue generation through the promotion of ticketing, memberships, retail, hospitality and Club campaigns.
• Deliver impactful partner and sponsor activations that provide value to commercial stakeholders.
• Monitor, analyse and report on social media performance, using data and insights to optimise content and strategy.
• Stay up to date with emerging social media trends, platforms and best practice to ensure the Club remains at the forefront of digital engagement.
• Build strong relationships with internal stakeholders and provide leadership across the Club’s social media activities.
• Support the management of reputational issues and ensure all social media activity meets relevant policies, regulations and brand standards.

• Proven experience delivering successful social media strategies and growing digital audiences within sport, media, entertainment or commercially focused organisations.
• Strong content creation, copywriting and digital storytelling skills, with the ability to produce engaging, high-performing content.
• Excellent understanding of social media analytics and performance reporting, using insight to drive engagement and results.
• Commercially aware, with experience supporting sponsorship activations and revenue-generating campaigns.
• Strong communication and stakeholder management skills, with the ability to build effective relationships across an organisation.
• Highly organised, proactive and able to manage multiple priorities in a fast-paced environment.
• Knowledge of the football industry and experience of matchday or live event coverage would be advantageous.
• Experience leading people, freelancers or external agencies is desirable.

• Educated to A-Level standard or equivalent experience.
• Degree in Marketing, Digital Marketing, Media, Communications, Journalism or a related discipline is desirable.
• Professional qualification in Digital Marketing, Social Media or Communications is desirable.
• Evidence of continued professional development within digital marketing, social media, content creation or communications is desirable.

Salary is competitive, dependent on experience.

Excellent spoken and written English is essential for this role, as it involves clear, accurate communication in a fast-paced, high-pressure environment.

This is a full-time role, and due to the demands of…