Senior Digital Marketing Specialist

Location:

Office-based, initially in Dereham, with the option to work from another Sowerbys office by agreement. Occasional travel across Norfolk is required.

Reports to:

Marketing Director Salary:
Negotiable

Hours:

Full-time Sowerbys is one of Norfolk’s leading independent estate agents. We’re looking for a commercially minded Senior Digital Marketing Specialist with extensive hands-on Meta advertising experience to take ownership of our digital marketing across residential sales, lettings and new homes. You’ll understand what works across paid and organic social media – and why. You’ll plan campaigns, analyse performance and audience behaviour, and turn those insights into commercial recommendations that improve results.

Creativity is equally important. You’ll develop engaging campaigns, content and video ideas while ensuring everything we produce feels unmistakably Sowerbys. Working closely with our Marketing Director, you’ll lead the day-to-day delivery of our digital activity and line manage one member of the digital marketing team. You’ll also collaborate with our wider Marketing and Visual Media team to deliver joined-up campaigns that build our brand, generate high-quality enquiries and produce measurable results.

What you’ll be doing :
Taking ownership of Sowerbys’ digital marketing activity and helping shape its direction. Planning, building and managing paid social campaigns, particularly through Meta Ads Manager. Managing campaign objectives, audiences, budgets, creative formats, tracking, testing, optimisation and reporting. Analysing paid and organic social performance, audience behaviour, lead quality, website activity, conversions and return on investment. Turning data and campaign findings into clear recommendations for the Marketing Director and wider business.

Continually testing and refining audiences, content, creative and campaign approaches. Planning integrated campaigns across social media, email, website and other digital channels. Overseeing the social media content calendar and using performance insights to guide future content. Writing engaging social posts, website content, blogs and emails in the Sowerbys tone of voice. Developing ideas, scripts and briefs for brand films, property films and social video, working with our videographers, photographers and presenters.

Supporting improvements to website content, landing pages and customer journeys. Supporting our SEO strategy through keyword-led content and on-page optimisation. Managing email marketing and making better use of customer data and segmentation. Creating tailored digital plans for important residential sales, lettings and new homes opportunities, including high-value properties and key developments. Producing monthly performance reports, managing budgets and working with relevant agencies and suppliers.

Line managing one team member, setting priorities, overseeing their workload and supporting their development. Building strong relationships with our offices and helping colleagues understand how digital marketing contributes to their success.

What we’re looking for:

You’ll be commercially minded, analytical and creative, with the confidence to take ownership, challenge existing approaches and make evidence-based recommendations. You should have:
Extensive hands-on experience with Meta Ads Manager, including building campaigns from the ground up, developing audiences, allocating budgets, testing creative, optimising performance and reporting results. A proven record of improving lead quality, cost per enquiry, conversions or return on investment through paid social campaigns. Strong analytical skills and the ability to turn campaign, social media and website data into commercial recommendations.

A…