Senior Product Analyst

Senior Product Analyst

We’re looking for a Senior Product Analyst to join our Data Team to help provide insights across our products and business and provide the foundations to grow the business to the next level.

Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels—think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like Brain Bots.

• Voted the 14th fastest‑growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest‑growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company’s Most Innovative Companies in 2024; and featured in the Sifted 100 fastest‑growing startups across the UK by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast
  50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re over 200 employees spread across the world… and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

We’re a small team at the heart of all the decisions Yoto makes. We work in a high‑trust environment with a lot of independence. Everyone can contribute ideas and be part of the decision making process. We tackle a broad range of problems, from developing cutting‑edge data product solutions to maintaining and building data ingestion pipelines, query and orchestration platforms, our work spans across all the key strategic projects throughout the company.

• Partner with tech, design and product teams to understand their needs, providing actionable analysis to inform roadmaps, measure initiatives and drive decisions.
• Own end‑to‑end analysis projects: define problems and hypotheses, gather requirements, analyse data, present findings with recommendations, drive decision‑making discussions.
• Support strategic decision‑making at leadership and team levels, ensuring alignment with Yoto’s goals.
• Drive adoption of data literacy across the organisation by mentoring colleagues and leading data education initiatives.
• Be a leader within the Data team, helping us grow, defining standards and best practices as well as sharing knowledge and capabilities.
• Design, analyse, and interpret experiments (e.g. A/B tests) to assess product changes and guide iteration.
• Develop and maintain robust product metrics, dashboards, and self‑serve insights that teams trust and use.

• Proven experience in analytics roles, with a track record of influencing product or business decision making with data and insights.
• Proficiency in SQL and experience working with modern data stacks. dbt is essential, GCP, AWS are nice to haves.
• Strong analytical and statistical skills, with experience in data visualisation tools (e.g., Lightdash (advantageous), Looker or Tableau).
• Solid understanding of experimentation techniques and statistical analysis (e.g., A/B testing).
• Ability to translate complex data findings into clear, compelling narratives for both technical and non‑technical audiences.
• Experience in working cross‑functionally (with tech disciplines advantageous) and building strong relationships with stakeholders.
• Comfortable with ambiguity and excited by the opportunity to shape how data drives decision‑making at Yoto.
• Bonus: experience with Python, R, or similar for advanced analytics.

£75,000 – £85,000 based on experience. We never want to miss out on great candidates, so don’t let our banding put you off reaching out – there’s sometimes flexibility for the right fit!

• Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, but you are welcome to come in more…