Lead Demand Management Specialist

Overview

The Lead Demand Management Specialist is responsible for owning the end-to-end pipeline operating system across all sources (MKTG SDR Sales Partner) for a given vertical or geography. This position diagnoses pipeline gaps by source stage segment/solution and drive cross-functional completion with Programs Field/ABM SDR Sales Alliances PMM and Rev Ops. The Demand Management Specialist 4 is responsible for connecting marketing campaigns intent data buyer journey insights sales plays and sales engagement motions into an integrated calendar of programs that accelerate new pipeline creation and pipeline progression.

• Leverage unified view of pipeline volume velocity conversion and quality by source (MKTG/SDR/Sales/Partner) stage solution segment and vertical / geo and provide insights and actions.
• Publish a Pipeline Health Diagnostic POV: leakage points days-in-stage and coverage risk by source × stage.
• Track pipeline program performance weekly; analyze conversion rates engagement signals and pipeline creation.
• Own a single trusted pipeline & progression narrative that reconciles all sources; present insights risks and the next steps.
• Manage recurring operational pipeline review meetings covering pipeline status with SDR Sales Leadership and marketing leadership to review current state and idea on needs and recommendations.
• Create and manage the Demand Program calendar of blitzes and campaigns across sales digital sales and SDRs partner.
• Stand up remediation work streams with owners to ensure successfully delivery of programs and results. Track due dates to closure in a completion dashboard.
• Orchestrate execution of Sales plays including cadences and programs across solution marketing Program Marketing Field Marketing SDR leadership Digital PMM and Rev Ops.
• Partner closely with Field Marketing to localize plays content and programs for geos/segments.
• Coordinate with Field Marketing and Programs teams to ensure account selection and audience targeting match program objectives.
• Operate as a trusted advisor to potential customers; develop and maintain strategic working relationships
• Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends
• Mentor coach train and provide feedback to other team members; provide feedback to leadership on abilities of team
• Ensure alignment between marketing and SDR team on offer strategy (e.g. demo assessment workshop content guides events).
• Own the intake prioritization and scoping of new strategic demand initiatives and calendar appropriately.
• Recommend optimizations to plays content cadence steps segmentation and routing.
• Leverage go-to-market sales plays informed by market insights product strategy vertical relevance and competitive positioning. Coordinate sales plays call blitzes aligned to priorities across SDRs and Sales teams.
• Translate marketing themes into actionable sales engagement cadences inbound/outbound triggers and persona-ready messaging working with Cadence build team. Deliver sales-aligned sales engagement cadences (via Salesloft) aligned to each program.
• Design and implement playbooks for pipeline acceleration especially for Stage 1-Stage 4 opportunities.

• Bachelor's degree or equivalent experience
• 10+ years enterprise B2B SaaS across Demand/Rev Ops/SDR
• Proven leadership building cross-functional programs that scale across enterprise and global markets.
• Strong operational mindset with experience in CRM MAP intent platforms routing engines and sales engagement tools.
• Proven record influencing without authority; crisp leadership narratives that turn data into shipped fixes.
• Excellent communicator with experience influencing senior stakeholders across Sales SDR Product Rev Ops and Marketing.
• Ability to convert data and insights into orchestrated actions plays and measurable outcomes.
• Ability to provide guidance and support to developing team members
• Deep understanding of buyer journeys pipeline stages ABM and opportunity management in complex B2B environments.
• Expert in funnel diagnostics…