Brand Lead Consultant

Join Kainos and Shape the Future

At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture
, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark?

Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.

We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings.

As the Brand Lead within the Brand and CX team, you will lead the strategy, planning and execution of a number of key activities designed to maximise the impact of the brand for Kainos customers and partners across the Workday product ecosystem. This role reports to the VP, Brand and CX.

The outcomes of this role will be a set of customer-ready and sales-ready assets, primarily featuring the web site evolution but also including a standardised set of templates for key documents/decks including sales presentations, battle cards, 1-2 page summaries, competitor templates and FAQ guides as well as more generalised templates for presentation development across the team. It will also include creative builds for external events including flagship events like Rising and internal kickoffs or other key milestones.

This role is pivotal as we have an ongoing need to develop our website and our design/template/brand approach so that both are consistent and sales, customers and partners see a strong level of commonality as they review all the BoM materials from Kainos. You will work closely with Sales, GTM Activation roles, Product & Product Marketing and the Content team to do this.

You’ll be a subject matter expert in evolving web and content to align with commercial expectations and in particular, how to adapt and change the Kainos Workday Products web presence to act as a first-class pre-sales engine for the business.

• Develop a framework to ensure that the Workday Products sections of  are discoverable, clear and have a realistic refresh/sunset policy
• Review the LLM discoverability of the website and propose how it can be adapted and updated for better outcomes
• Benchmark our presence versus key competitors and share recommendations on what we should do to address any gaps for us
• Develop a 3-6-12-36 month map of website evolution to communicate to senior leadership how to evolve and fix
• Engage 3rd party agencies to quote for updates and constantly scan for industry best practices to challenge agencies on evolution to avoid simple incremental updates

• Build a view of all current asset types in use across the business, segmenting into customer-facing, partner facing and selected internal documents. Examples would include a product pitch deck, GTM battle cards, compete insights, 1-2 page product summaries and FAQs
• For each type, update and/or create to create reference materials for each one and accelerate usage by migrating current assets to the new versions
• Align with Marketing Ops and central marketing to utilise templates in our core M365 libraries to ensure net new materials follow these guidelines

• Review core use cases and slide types across Workday Product
• Review 3rd party template catalogues
• Assemble examples by theme (e.g. customer journeys, agenda, org charts, workflows….)…