UK Digital Leader - Associate Director- BMC

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A unique opportunity to redefine the digital presence of a Big 4 professional services firm in the UK, transforming  to become a powerful platform that demonstrates how we are shaping the future with confidence for our clients.

Our clients are navigating a complicated world. Tumultuous geo-politics, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems. EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence. Our teams provide the bold thinking, deep sector expertise and brilliant solutions that enable our clients to solve their biggest problems and thrive.

Our strategy in the UK is laser focused around these issues. This is role is for a creative, driven and experienced digital leader who can transform  in the UK to give an incredible client experience that makes us discoverable, lands our messages, build consideration and converts site visits into conversations.

The UK Digital Leader will lead a team of 14 people across the UK and India and will be accountable for transforming the UK  site, planning designing, creating and delivering a UK digital experience for our clients, following Global web guidelines. This will include understanding the firm’s strategy, using data to set recommendations for UK content and experience strategy, working with business and brand, marketing and communications (BMC) stakeholders to agree content strategy, leading on content creation and build, measuring and continuously optimising the site.

The role will also keep close to developing technology and develop use cases.

• Agree clear objectives with business and BMC stakeholders for how  will support brand and sales for our priority products and services
• Create data-based strategy for content and journeys needed to maximise traffic and engagement with , fully aligned to our priority products and services and key corporate updates. This includes content strategy, site performance, SEO and competitor analysis
• Recommend client journeys and target actions, ensure alignment with sales or other teams, deliver and measure response
• Manage inbound requests for  content and prioritise to focus on those that support the business strategy or are required for regulatory purposes
• Identify and proactively implement AI tools that can help identify the most relevant, distinct and engaging  content to support the UK strategic ambition

• Work with business stakeholders to ensure that product and service pages are up to date, including value propositions, descriptions, contact details and thought leadership
• Work with the Global firm to maintain taxonomy and all technical aspects of the site
• Ensure smooth running of the site – eg removal of broken links

• Lead a team of Digital Portfolio Managers, who are accountable for working with the business to agree plans for priority products, four service lines (assurance, consulting, strategy and transactions, tax and law), and the appropriate corporate or regulatory-required content, based on data, insight and stakeholder input
• Ensure a clear view of Global content pipeline and work with Digital Portfolio Managers and BMC to agree what is to be inherited and activated in the UK
• Lead a team of Digital Content Managers who will be responsible for all content on the site, either by editing inputs from the business, localising Globally created content or developing new materials. This will involve ensuring that they have a full pipeline of work to deliver relevant content (words and imagery)
• Deliver all regulatory required…