Commercial Finance Director

Your role at Veezu

The Commercial Finance Director will act as the architect of Veezu’s commercial operating system, designing the frameworks, metrics and insight that connect acquisition, engagement, supply density and profitability. Operating at the centre of Veezu’s growth strategy, this role will build the financial nervous system that underpins how the business scales. Partnering directly with the Chief Commercial Officer and Chief Operating Officer, the Commercial Finance Director will ensure that ambition is matched by commercial clarity, grounding every initiative in a deep understanding of the input metrics that drive outcomes.

The role will own the financial architecture of Veezu’s growth engine, bringing discipline to customer acquisition management, extending LTV curves through increased frequency and weight of purchase, designing and evolving the commercial flywheel, and shifting the organisation toward mastering input metrics as the primary means of controlling output performance. Acting as the arbiter of honesty, the Commercial Finance Director will balance enthusiasm for growth with rigorous economic thinking, ensuring that acquisition, engagement and retention translate into durable enterprise value.

Veezu is the UK's fastest growing taxi and private hire technology platform operating across hundreds of UK towns and cities. We are a tech‑driven on‑demand mobility service that supports our hyper‑local communities, helping them thrive and so much more!

• Define the hierarchy of input metrics that govern Veezu’s performance, including activation and conversion behaviours, frequency and engagement signals, and supply utilisation and marketplace balance.
• Shift the organisation from retrospective reporting toward forward‑looking control of performance drivers.
• Lead financial governance of customer acquisition and lifecycle economics, including CAC efficiency, channel performance, LTV modelling, cohort analysis, growth efficiency and payback.
• Partner with Growth teams to extend LTV curves by increasing frequency, improving retention and deepening customer engagement.
• Architect and refine the commercial flywheel across acquisition, engagement, experience, retention and reinvestment.
• Build models that connect behavioural inputs to financial outcomes and ensure growth decisions are aligned to long‑term value creation.
• Challenge assumptions with data and ensure initiatives are evaluated honestly and anchored in measurable drivers.
• Personally partner with the Chief Growth Officer and Chief Operating Officer, translating complex marketplace dynamics into clear executive insight.
• Elevate analytical capability through leadership of a high‑performing team of growth and data analysts.

• Designing and embedding a driver‑led commercial performance framework across the organisation.
• Building cohort‑driven lifecycle economic models and CAC governance structures.
• Architecting and evolving Veezu’s commercial flywheel and growth engine.
• Developing forward‑looking performance control mechanisms focused on input metric mastery.
• Enhancing analytical capability and insight generation across Growth and Operational leadership.

• Experience operating in recurring‑revenue or marketplace‑led businesses.
• Deep fluency in CAC, LTV, unit economics and growth efficiency.
• Strong capability in cohort analysis and lifecycle financial modelling.
• Demonstrated ability to identify and ope rationalise input metrics that drive performance outcomes.
• Strong intellectual honesty with the ability to champion growth while constructively challenging assumptions.
• Proven experience building frameworks and systems that support scalable commercial decision‑making.
• Leadership capability managing and developing analytical and commercial finance teams.

• This role is flexible on location, but you will be expected to regularly attend meetings in our Cardiff HQ.

Veezu is committed to fair and inclusive recruitment, welcoming applications from all backgrounds, experiences, and communities.