Midlands Sales Manager

At Lynch, we've been supporting the UK construction industry with reliable plant hire for over 40 years. Known for our personal service and sustainable solutions, we take pride in doing things differently.

People are at the heart of what we do. We're looking for a Regional Sales Manager to join our team and play a key role in leading, developing, and driving the performance of our sales function. This is an exciting opportunity for a motivated leader who is passionate about customer success, team development, and delivering profitable business growth.

As an essential part of the Sales team, you'll:

• Lead, coach, motivate, and support the Sales Team to achieve individual and team objectives
• Develop and deliver a regional sales strategy aligned with business goals
• Drive profitable growth through existing and new client relationships
• Support the team on priority customer visits, meetings, and industry events
• Build strong relationships with key stakeholders across all areas of the business
• Ensure team portfolio growth in line with budgets and targets
• Work collaboratively with the commercial team to deliver high-quality tenders, proposals, and agreements on time
• Drive a ONE TEAM culture across the UK sales function, encouraging collaboration and shared success
• Monitor and support debt management processes
• Build trust with customers through transparency, reliability, and excellent service delivery
• Drive improvements in team engagement, participation, productivity, and retention

• Managing and growing relationships with Tier 1 contractors, Tier 2 contractors, major projects, and regional customers
• Identifying and securing new business opportunities across infrastructure, civil engineering, rail, utilities, highways, and construction sectors
• Maintaining regular customer engagement through meetings, site visits, project reviews, and networking events
• Support and deliver the regional sales strategy aligned to company growth targets and profitability objectives
• Lead strategic account management activities to increase customer spend, retention, and long-term partnerships in the midlands region
• Collaborating with operations, transport, and recruitment/workforce teams to ensure service delivery aligns with customer expectations
• Monitoring regional market activity, framework opportunities, and upcoming infrastructure projects
• Driving cross-selling opportunities across plant hire, labour supply, transport, and added-value services
• Ensuring compliance with company standards, health & safety expectations, and contractual obligations
• Drive a ONE TEAM culture across the UK sales function, encouraging collaboration and shared success
• Representing the business at industry events, client presentations, and stakeholder meetings

• A role with purpose and opportunity to make an impact
• A collaborative and inclusive environment
• Ongoing learning and development opportunities
• £250 'Love to Learn' voucher each year to support your personal growth and learning goals
• One Volunteer Day per year to spend helping a cause that you care about
• Subsidised wellbeing contribution - we'll cover 50% of your monthly cost (subject to criteria)
• 25 days' holiday + bank holidays
• Enhanced maternity and paternity leave
• Regular team socials and events