OEM Brand Director

Purpose of the role

The purpose of the Alliances OEM team is to ensure that Keyloop is positioned as a strategic partner, that truly helps OEMs make measurable advancements across OEM certification programmes, aftersales digitalisation, and API‑first connectivity.

The role of the Brand Director is to manage the overall relationship with the OEM, ensuring strategic alignment whilst taking overall responsibility of the global account direction. Through this relationship, Keyloop wishes to extend the breadth and depth of solutions & services provided to both the OEM and their International franchise networks.

We’re looking for someone who is passionate about how tech can help OEMs genuinely address some of the key challenges that they are faced with and someone who has the commercial and relationship skills to back this up.

• Be the guardian of Keyloop’s ‘sustainable strategic partnerships’ with the OEM.
• Shape and deliver the communication of Keyloop strategies to the OEM.
• Engage with OEM senior management who are able to take more strategic decisions across multiple functional areas.
• In partnership with the OEM identify and develop new mutually beneficial strategic growth initiatives.
• Where appropriate, deliver any (dedicated or virtual) consultancy, research, and development resources that are required to facilitate projects.
• Oversee compliance of Keyloop DMS certification and mandate requirements, working with market teams to drive adoption and resolve escalations.

• Provide consistent and clear communications lines across all interested parties within Keyloop to/from the OEM.
• Work closely with functional management to ensure alignment of strategy and operation.
• Effectively collaborate and communicate with the Go to Market organisations working on the services within their markets.
• Collaborate closely with the Programme and Partner Management team to ensure successful (on time and quality) delivery of projects and partner initiatives.
• Be the conduit for relaying the OEMs strategies and their impact on Keyloop back through the organisation.
• Support the markets in strategic national sales company and dealer sales situations.
• Communicate (and escalate where necessary) the status of OEM issues to the relevant markets.

• Be an integral part of the OEM’s steering committee and as part of this act as an escalation point of any service / delivery issues and conflicts.
• Communicate (and upscale where necessary) the status of OEM issues to the relevant markets.

• Negotiate on behalf of Keyloop any contracts / certifications / endorsements (this list is not exclusive) with the OEM.
• Identify key partners that Keyloop can collaborate with in order to increase the breadth and depth of the service delivery and therefore the relationships.
• Manage the budget, forecasting, purchase order cycle – on time and to quality – every time.
• Maintain an accurate pipeline, deliver against forecast, and report commercial performance to senior leadership on a regular cadence.
• Ensure Say = Do.

• Self‑starter
• Retail automotive industry background and also be able to demonstrate extensive experience of client management
• Strong SaaS delivery background, ideally in the Automotive industry
• Multi‑market / multi‑geography experience, ideally across European markets such as DACH, UK, Nordics, or Benelux

• Strong commercial awareness and skills
• Contract negotiation skills
• Issue management
• IT literacy
• Significant business experience to be able to represent Keyloop at pivotal moments in that relationship is also essential.
• A broad business background that allows the candidate to maintain credibility over a wide range of matters is very important.
• An ability to maintain a technical delivery conversation with key customers.

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