Sales and Retention Manager

Location: Londonderry

Company Description Drive Membership Growth. Lead Commercial Performance. Build Lasting Member Relationships.

At Everlast Gyms, we're focused on creating exceptional fitness experiences and growing thriving club communities.

As a Sales & Retention Manager, you'll be responsible for driving membership growth, improving member retention and supporting the overall commercial success of your club. Reporting directly to the General Manager, you'll lead sales activity, coach colleagues to perform at their best and ensure every member journey is seamless from first enquiry through to long-term loyalty.

This is a hands-on leadership role where you'll combine commercial thinking, people leadership and customer experience to maximise club performance and deliver sustainable growth.

You'll be the club's sales champion, leading from the front, building local partnerships and creating opportunities that drive both new member acquisition and member retention.

Why Join Everlast Gyms?

Free Everlast Gyms membership
20% colleague discount across all Frasers Group brands

Eligibility for the Fearless 1000 Bonus Scheme Monthly Everlast Champions and Frasers Champion recognition awards

Funded qualifications, including Level 3 and Level 5 Management & Leadership Ongoing sales, leadership and fitness product training

Opportunities to enhance your fitness knowledge, deliver Personal Training and support Group Training products

Clear progression opportunities within a growing fitness business

Be part of a high-performance culture that rewards ambition, ownership and results

Job Description

The Role As Sales & Retention Manager, you'll take ownership of membership growth, member engagement and commercial performance across the club.

Working closely with the General Manager and wider leadership team, you'll develop strategies that improve member acquisition, retention and overall club profitability.

Lead Sales Performance Champion and deliver the FUNDAMENTALS sales process across the club Coach and develop colleagues to maximise sales performance and conversion

Drive membership sales through effective lead management and member engagement

Monitor performance against KPIs and implement action plans to achieve targets

Deliver regular sales updates and performance presentations to the leadership team Drive revenue across memberships, fitness products and secondary spend

Drive Member Retention Create initiatives that improve member engagement and retention

Analyse retention trends and member behaviour to identify opportunities for growth

Ensure every member receives an outstanding experience throughout their fitness journey

Support delivery of member-focused campaigns, events and national initiatives

Build a culture that prioritises member satisfaction and loyalty

Grow the Business Develop and execute creative lead-generation activity both inside and outside the club Build relationships with local businesses, community groups and organisations through #We Move Businesses Support  local marketing initiatives that drive awareness and membership growth

Identify new opportunities to increase club performance and market presence

Lead and Develop Others Deliver coaching, mentoring and constructive feedback to colleagues

Promote a positive, high-performance culture within the club

Lead by example through exceptional service standards and professionalism

Support recruitment, onboarding and development of future talent

Support Club Operations Work closely with the General Manager to support day-to-day operations

Assist with Health & Safety, compliance, facilities and maintenance processes

Ensure company standards of cleanliness, presentation and service are consistently maintained

Support the successful delivery of company initiatives and operational…