Demand Generation Lead

Demand Generation Lead

Base salary: £60,000 - £72,000 (depending on experience)

Bonus: up to £4,000 bonus, based on revenue milestones hit + Growth shares

Location:

Truly Remote and flexible working hours

ToJupiter is an end-to-end demand generation partner, embedded inside B2B SaaS startups and scaleups to help them build sustainable, revenue-driven growth engines.

After an extremely successful year and a core team of four, we’re making our second Demand Generation Lead hire.

We work hands‑on with Seed–Series B startups, acting as an extension of their team, owning strategy, execution, and commercial outcomes. We believe this is the only way to bridge strategy and execution as well as drive significant impact on lead budgets.

Current industries we specialise in:
Cybersec & MSP, Martech, AI SaaS, Fintech, HR SaaS

As a Demand Generation Lead at ToJupiter, you will lead 2–3 B2B SaaS client accounts. You’ll operate like a fractional Head of Demand / Growth with limited hours, embedded in each startup, with support from ToJupiter’s wider team across performance marketing, GTM, and Rev Ops.

This is a hands‑on, individual‑contributor role, not an account manager position. You will think strategically, execute fast, and be accountable for commercial results.

• Join a high‑calibre founding:
  Work directly with an Exited SaaS founder and a 4x Demand Gen leader who’ve built and scaled companies from $1M to $15M+ ARR.
• Work with exceptional startups:
  You'll work with leading B2B SaaS companies, leading on their growth strategies and execute your way, supported by us.
• No red tape. Just commercial growth:
  We’re lean and move quickly. Your work will directly influence pipeline, revenue, and client success.
• True flexibility and ownership:
  Fully remote (don't worry about 9‑5), fully autonomous. You'll own major demand gen initiatives across paid, organic, and lifecycle marketing.
• Be part of a fast‑growing revenue accelerator: A rare opportunity to join the founding team and shape ToJupiter’s brand, growth engine, and long‑term vision.

• Own 2–3 client accounts end‑to‑end, acting as the demand generation lead and main strategic owner
• Define and execute demand generation strategies aligned to pipeline and revenue targets
• Translate strategy into execution across:
  • Paid media (primarily Linked In Ads)
  • Webinars
  • Growth hacking (tactics like leveraging pop‑ups, Reddit for GEO, etc)
  • Lifecycle and CRM (Hub Spot workflows, email, attribution)
  • Conversion‑focused copy (ads, landing pages, emails)
  • Prioritise ruthlessly, deciding what will drive the biggest commercial impact

• Leonardo (Co‑Founder & Demand Generation Lead) on strategy, experimentation, and outcomes
• Segev (Co‑Founder & Growth/Ops Lead) on commercial alignment, execution and automation processes
• Another Performance Marketing/Demand Gen Lead who supports paid & demand gen execution
• Own reporting, insights, and recommendations, clearly communicating what’s working, what’s not, and why
• Own weekly/monthly client comms over Slack and Google meets
• Be accountable for results, not just activity

• You’ve scaled Seed–Series B SaaS (4 years xp minimum) as a full‑stack marketer, either working for an agency or brand
• You can create ad campaigns, emails and landing pages end to end - including high‑converting copy, basic design and work within the CMS
• Good understanding of how paid media supports B2B SaaS startups scale growth through Linked In ads / ABM
• You’re fluent in Hub Spot and you have used it to set up and execute reports, build dashboards, set up workflows and campaigns.
• You’re commercially driven, and you are able to discuss strategy with clients and how your work fits their overall GTM. You are opinionated and can push back on things that don't align with your beliefs.

• You’ve owned end-to-end marketing in a startup before and have a good working knowledge of leveraging AI to be more efficient.
• You’re a problem‑solver who begins with a clear 'Why'.
• You’re scrappy, technical, performance‑driven.
• You’ve done webinar marketing or run growth experiments outside of paid.