Demand Generation Marketing Lead, Veeqo

Job :  | Project Kite - UK Subsidiary

Our marketing team is seeking an exceptional Demand Generation Lead to own, develop, and scale full funnel campaigns with the goal to drive acquisition, adoption, and engagement with Veeqo. The ideal candidate is a data‑driven and analytical marketer with a track record of driving growth through measurable, innovative marketing approaches. They have experience working for a B2B SaaS tech company, leading cross‑functional marketing initiatives in a fast‑moving and ambiguous environment, balancing long‑term vision with the ability to execute tactical details in a fast‑growing space.

They will work closely with other members of the marketing team and cross‑functional teams to develop, test, and iterate on marketing campaigns that drive qualified leads and revenue growth. It is important that the candidate can foster a creative team environment, invent new approaches, build robust testing structures, dive deep, and double down on what’s performing.

• Develop and execute comprehensive full-funnel marketing strategies that deliver measurable business results.
• Manage the day‑to‑day operations of our seller acquisition program, including launching, testing, and optimizing marketing programs across the funnel.
• Lead marketing automation strategy and implementation to drive program efficiency.
• Establish rigorous testing frameworks and optimization processes, developing metrics and measurement to determine campaign effectiveness.
• Lead budget planning and forecasting for demand generation initiatives and actively communicate progress and financial health across the organization.
• Drive continuous innovation in measurement, attribution, and incrementality testing.
• Partner with stakeholders across Sales, Product, and Data to align on growth initiatives.

Are you passionate about owning demand generation at a fast‑growing subsidiary within Amazon? Are you a highly organised, data‑led growth leader who wants to develop high‑impact campaigns and scale a key priority for Amazon’s seller‑facing business? We’re seeking a Demand Generation Lead to own and scale our marketing efforts at Veeqo, Amazon's recommended shipping and inventory management solution for sellers worldwide.

Veeqo () – a startup which was acquired by Amazon in 2021 – is Amazon’s recommended shipping, inventory, and warehouse management solution for sellers. Our vision is to become the multi‑channel solution for eCommerce sellers, for both their on‑Amazon and off‑Amazon business. We help sellers manage fulfillment operations across all their online stores and ship orders to customers at the lowest cost and in the fastest possible time.

If you’re interested in joining a rapidly growing team with a relentless focus on the customer, you’ve come to the right place.

In order to accelerate the next phase of Veeqo’s development, we are committed to transforming the depth, scale, and ambition of our marketing capabilities. The marketing team uses data, seller insights, and automation to invent, test, and scale programs that raise awareness of Veeqo and drive sellers to sign up or engage with our sales team. We’re in a high‑growth phase and seeking exceptional talent to drive our next stage of expansion.

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience leading go‑to‑market for consumer software or hardware product launches.
• Experience in marketing or marketing research.
• Experience using data and metrics to measure impact and determine improvements.
• Experience presenting metrics and progress to senior leadership.

• Experience using SQL or other analytical tools for conducting data analysis.
• Experience with customer segmentation, profiling, and targeting.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.…