Customer Advocacy Manager

Key Responsibilities

Join Kainos and Shape the Future
At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.
We believe in a people-first culture
, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.
Ready to make your mark?
Join us and be part of something bigger.

Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.
We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings.

As the Customer Advocacy Manager within the Content team and reporting to the VP Content, you will lead the strategy, planning and execution of an extensive range of activities designed to capture and communicate the value and insights customers gain from working with Kainos Workday products.
The outcomes of this role will be a set of customer-ready and sales-ready assets, across a wide range of media, which will communicate these insights and value in compelling, engaging ways and help sales accelerate connections with customers.
This role is pivotal across much of the customer journey and as such you will partner closely with others in the marketing team and in other functions in the business. You will work closely with Sales, GTM Activation roles, Product & Product Marketing, Content, Events and corporate leadership where we need references for Investor purposes.
You’ll be the subject matter expert for Customer Advocacy within marketing and help the team to understand the best media, customer and story/narratives to use to engage and grow our presence in the market. In particular, building case studies which can be used across marketing channels to drive pipe build, customer engagement will be critical, including extending into non-English language markets in FY27.

• Establish processes and templates to develop compelling customer case studies, including written, audio, video content which can we widely deployed across multiple channels
• Build consistent narrative frameworks to support the case studies, focusing on customer language and problems/challenges and how Kainos drives business outcomes to support this
• Partner with sales to choose the most impactful brands and jointly engage with customers to on-board them to the process

• Establish targets for annual new case study and reference customers
• Propose and build system so sales, executive leadership can confidently understand what, who and when we can use references
• Ensure that any limitations are clear and communicated (e.g. can be shared under NDA, will take reference calls, logo used but not case study and ensure the categories are easy to see and follow)
• Ensure content is kept “fresh” – update / prune older case studies to avoid stale messaging and refresh as customer usage of Kainos expands
• Ensuring approvals are maintained and up-to-date and visible to sales, customer success, marketing, product
• Partner with Workday teams to maximise impact and ensure their GTM teams have access to all relevant Kainos references and case studies

• Regular updates to sales and other teams when new case studies and references are published and shared
• Include guidance on when to use and when not to use
• Highlight sunset case studies no longer approved or considered obsolete/end of life
• Align with product…