Area Sales Manager

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

To deliver strategic profitable growth within the On Trade through driving business development opportunities across all product categories and targeted trade investment. Proactive leadership of key groups to drive strategic growth of accounts and develop opportunities and business streams.

• Field-based role, covering Derry City and Greater Derry Area

In this role, you will be responsible for:

• Utilise your brand, portfolio & category awareness to develop new and existing accounts
• Liaise with customers to improve offering and make sure every meeting is time well spent maximising their sales performance
• Manage budget spend to ensure maximum profit return within your region. To do this, you will drive volume & distribution whilst working to retention targets
• Ensure customers are trading within agreed credit terms and limits, getting involved when negotiations are required from an accounts/ finance perspective
• Always maintain a professional approach to sales & account management, delivering a best-in-industry customer service experience
• Build strong partnerships and trust with key suppliers, ensuring that you maximise “best in class” support.

Key performance indicators (KPIs) for this role include:

• Margin, revenue, volume & distribution targets
• Partnership Supplier distribution targets
• Build strong relationships with customers, internal stakeholders to benefit the business
• Maintain and grow business with existing customers
• Identify new business opportunities and drive growth

• Fast-paced Field Sales experience within the On-Trade Industry is essential
• Ideally have experience in On-Trade Drinks sales experience
• Strong core sales skills including influence, negotiation, problem solving
• Strong numeric and analytical skills
• Commercial mindset
• Ability to build and develop strong working relationships at all levels both internally and externally
• Excellent communication and presentation skills
• Results and solution focussed
• Excellent time keeping
• Ability to maximise productivity through prioritisation, time management and organisation
• Ability to quickly adapt to a varied and changing market environment
• Ability to develop viable commercial solutions in response to opportunities
• Excellent IT skills including all MS office programmes, and reporting using Excel
• Experience of CRM and journey plan compliance
• WSET2 preferable

A full driving license is required. This is a field based role so ideally you are located nearby and familiar with your territory.

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.

C&C Group’s portfolio of owned/exclusive brands include:
Bulmers, the leading Irish cider brand;
Tennent’s, the leading Scottish beer brand;
Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply.

Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at  All applications need to come through the candidate portal