National Sales Manager

Are you a commercially driven sales professional with a strong track record in nursery brands?

Do you have the experience to take a brand through a significant structural transition - from distributor-led to direct retail?

Are you based in the UK, field-ready, and looking to own a market with genuine growth potential?

Mac Gregor Black are partnering with a well-established international nursery brand on the search for a UK Sales Manager
. This is a hybrid role, based in United Kingdom
. You will be required to extensively travel across the country, occasionally internationally.

As the UK Sales Manager
, you will be responsible for taking full ownership of the brand's commercial activity across the United Kingdom and Ireland. You will lead the shift from third-party distribution to direct retail, establish and grow a portfolio of national and independent retail partnerships, and build a scalable commercial operation that delivers consistent, profitable growth.

• Own the UK commercial strategy, working closely with the International Sales Director to ensure plans are aligned with broader growth objectives
• Manage and develop relationships across national retailers, specialist independents, and digital partners - engaging across buying, merchandising, and marketing functions
• Build annual, joint business plans, and sales forecasts with key partners
• Identify and pursue new distribution opportunities that are consistent with the brand's premium positioning
• Drive sell-in performance and work collaboratively with retailers to maximise sell-through
• Hold regular business reviews with key accounts and maintain accountability against agreed sales and profitability targets
• Work alongside marketing to develop and execute retailer activation plans, product launches, and promotional programmes
• Contribute to retailer education and training activity to strengthen product knowledge and improve conversion
• Maintain strong CRM discipline, provide regular reporting to senior leadership, and feed into forecasting and inventory planning

• Solid sales management experience within premium nursery brands, with a demonstrated ability to manage both national accounts and independent retail networks
• A proven track record of growing sales and expanding distribution in a competitive market
• Experience structuring and negotiating commercial agreements with retail partners
• The ability to operate effectively in a business that is evolving - this role demands someone who can build as well as manage
• Familiarity with omnichannel and e-commerce retail environments
• A degree in Business, Marketing, or a related field
• Valid UK driving licence
• Fluent English; an additional language is an advantage
• Proficient in CRM tools and Microsoft Office

Please contact Abbie Ward for more information today.