Marketing Operations Specialist

Join to apply for the Marketing Operations Specialist role at Wellmark Blue Cross and Blue Shield

We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we’ve built our reputation on over 80 years’ worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors–our members. If you’re passionate about joining an organization working hard to put its members first, to provide best‑in‑class service, and one that is committed to sustainability and innovation, consider applying today!

The Marketing Operations Specialist plays a pivotal role in supporting and enhancing the Marketing & Corporate Communications team by streamlining processes, implementing technology solutions, and enabling cross‑functional collaboration. This position is essential for coordinating diverse work groups to address business challenges, articulate value, and identify success indicators, all while managing administrative responsibilities across multiple systems. The Marketing Operations Specialist ensures seamless operations and provides flexible support that empowers the broader team to achieve strategic objectives efficiently and effectively.

The ideal candidate is a highly organized and adaptable professional with a demonstrated ability to translate complex problems into clear, actionable solutions. Exceptional communication skills, technical aptitude, and a collaborative mindset are crucial, along with the ability to manage multiple priorities and drive alignment among stakeholders. A proactive approach to identifying opportunities and optimizing workflows for continuous improvement is greatly valued.

If this sounds like you, apply today!

• Bachelor's degree in a related field or direct and equivalent experience.
• 3+ years of experience in marketing and Mar Tech, systems administration, or related experience.
• Experience working in a complex, regulated industry.
• Ability to translate complex problems into simple problem statements.
• Experience in workflow management or process development of business applications or systems. Ability to apply an understanding of agile methodology and utilize agile principles to benefit the organization.
• Strong critical thinking and problem‑solving skills. Ability to analyze information and evaluate complex workflows, data, and systems. Strong attention to detail.
• Ability to identify issues or inconsistencies; obtain relevant information, relate and compare data from different sources and identify alternative solutions.
• Skilled in agile processes and principles, including documentation of features, user stories, and acceptance criteria. Familiar with principles of product development flow. Demonstrated ability to communicate how requirements and user stories align to business strategy.
• Familiarity with regulatory standards, accreditation standards, or guidelines including interpretation of technical specifications for data file and system upgrades.
• Excellent verbal and written communication skills, to both technical and non‑technical audiences; can translate concepts clearly and concisely to individuals and groups.
• Ability to collaborate with internal and external stakeholders/vendors, demonstrated through successful building of rapport, trust and established relationships.
• Ability to partner with different business and technical areas of the company.
• Proactive, self‑starter with effective time management skills.
• Results oriented and successful at managing changing, conflicting/multiple priorities.

• Experience working in an agile operating model, fostering an agile mindset, and contributing to product optimizations and outcomes.
• Experience working in a health insurance or healthcare‑related marketing environment or other highly regulated industries.

• Facilitate collaboration across teams to define and document business problems, business value, and success metrics aligned with strategic objectives; assist in the creation and refinement of business cases and roadmaps.
• Facilitate collaboration with key stakeholders including the core system or process users,…