Student Recruitment and Enrollment Manager

Student Recruitment and Enrollment Manager

Des Moines Prep is a new growing public charter school in downtown Des Moines committed to achieving exceptional outcomes for students: where they own and drive their learning and love their school experience. Our model combines rigorous college preparatory academics and a robust student-centered approach to instruction. We believe students learn best when they are known well, challenged deeply, and supported fully.
Des Moines Prep opened in 2025 and serves grades 8–9, expanding to serve grades 7–12 in the coming years. Our school emphasizes agency, purpose, and preparation for the future, giving students opportunities to explore college and career pathways and pursue their ambitions in a supportive, close-knit environment.

Des Moines Prep is a new growing public charter school in downtown Des Moines committed to achieving exceptional outcomes for students: where they own and drive their learning and love their school experience. Our model combines rigorous college preparatory academics and a robust student-centered approach to instruction. We believe students learn best when they are known well, challenged deeply, and supported fully.
Des Moines Prep opened in 2025 and serves grades 8–9, expanding to serve grades 7–12 in the coming years. Our school emphasizes agency, purpose, and preparation for the future, giving students opportunities to explore college and career pathways and pursue their ambitions in a supportive, close-knit environment.

The Student Recruitment and Enrollment Manager is responsible for ensuring that Des Moines Prep meets and exceeds its annual student enrollment goals by building deep relationships with community partners, families, and the broader Des Moines community. This role requires a creative, driven, and community-minded professional who can lead local outreach, manage the full admissions process from inquiry to enrollment to matriculation, and ensure every family’s experience reflects the mission and values of Des Moines Prep.
The ideal candidate is part data-driven marketer, part relationship builder, and part project manager - someone who thrives in a fast-paced environment and believes deeply in the power of education to change lives.

• Build strong partnerships with community organizations, schools, churches, youth programs, and local businesses to increase awareness and visibility of Des Moines Prep
• Represent the school at community events, fairs, and speaking engagements
• Develop authentic relationships with families, students, and community influencers that build trust and enthusiasm for the school
• Coordinate and lead school tours, open houses, shadow days, and similar events to connect with prospective families

• Design and implement strategies to generate new leads through community referrals, events, social media campaigns, and online advertising
• Maintain a CRM or tracking system to monitor leads, inquiries, and conversion rates at each stage of the recruitment funnel
• Collaborate with the Opportunity Education communications team to align messaging, campaigns, and materials
• Track and analyze recruitment data to inform ongoing outreach strategies

• Manage the school’s social media presence across platforms (e.g., Facebook, Instagram, Tik Tok, You Tube), ensuring consistent, mission-aligned content that engages current families and attracts prospective ones
• Develop and maintain a content calendar for posts, campaigns, and events in coordination with the Opportunity Education Communications Team
• Capture and share authentic stories from the school - student projects, teacher highlights, family testimonials, and campus events- that showcase Des Moines Prep’s unique culture and outcomes
• Ensure visual and message consistency across digital, print, and in-person materials by adhering to OE brand guidelines (logos, colors, tone, and imagery)
• Collaborate with OE Communications to align school-level messaging with network-wide priorities and campaigns, including new school launches and recruitment…