VP, Finance

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, Rev Ops, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

• 4 Direct Reports, 2 in accounting and 2 in IT.
• Ability to bring on Financial Analyst within first six months
• Annual budget is ~850k for the department.
• We do planning twice a year (H1 & H2) and run the business in halves with reporting cadence monthly
• Growing MoM with strong EBITDA

• Move the finance department into a more strategic function. Top opportunities are leveraging debt for M&A and cost controls.
• Be a strong voice with department heads so budgets have power and under-performance can be wisely identified.
• Create a strong understanding/model of how growth investments impact EBITDA and ensure we are optimized in our capital allocation.
• Deep improvement of tax planning. With strong EBITDA, we need better tax planning. We are weak here.
• Build visibility into capital investment and have strong hypothesis around outcomes and timelines. It’s important that we are able to invest cash while still growing EBITDA.
• Develop strong debt partners. We currently have a small SBA loan, but understanding how to get access to capital without dilution is valuable for our current M&A strategy.
• Become investment ready. We are going to market in the next 36 months and need the right financial leadership in place.

• Accounting: Holding team accountable for various initiatives such as 5 day close, various standardized reports, and work closely with external CPA firm to ensure tax and legal requirements are adhered to within budget
• Finance: Manage financial model of business and associated reporting related to budgets, actuals, and goals are shared in a timely and accurate manner with peers so they can effectively manage their departments and grow the business
• Approve offers, raises, and promotions and make sure they follow our guidelines
• Hold department leaders accountable to margin expectations in their P&L in order to grow cash
• Treasury: Cash is the most important number for Directive. Need to ensure it is managed at safe levels and continues to grow
• Properly monitor AR/AP process to keep overdue receivables down and elevate when necessary
• Risk: Work with insurance brokers and make sure all requirements are met and any inquiries are followed up within a timely manner
• Legal: Work with legal firm to make sure all requirements are met and any inquires are followed up within a timely manner
• Corporate Development: Support More Good Capital. on a need basis and provide strong financial modeling and due diligence so smart investments are made
• Accountability: I need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.

• 55% Gross Margin
• 24% ADJ. EBITDA

• Bachelor’s degree in Finance, Accounting, or a related field; CPA a bonus
• 10+ years of progressive experience in finance and accounting roles, with at least 5 years in a leadership position within performance marketing agencies
• Proven experience in a digital agency or similar services related industries
• Strong knowledge of financial regulations, accounting principles, and financial management systems
• Expertise in capital allocation to drive top‑line revenue
• Proven ability to hold business units accountable to…