Associate Director, Marketing Analytics - OAB

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early‑to‑late‑stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner.

For more information on SMPA, visit our website  or follow us on Linked In.

The Associate Director, Marketing Analytics – OAB position will lead business insights for the commercial organization as it relates to the Overactive Bladder therapeutic area. This role will be required to operate with diverse data sources, vendors, stakeholders, in a rapidly changing business environment.

This position will report to the Director, Commercial Analytics – OAB and will be an integral part of the Commercial Analytics team. It will partner with marketing, finance, and market access leadership, along with other Commercial Analytics leaders to deliver accurate, timely, and reliable insights to stakeholders across the commercial organization.

• Perform a critical role in enhancing marketing offerings by developing integrated insights from data/information to shape commercial strategy and decisions.
• Partner with key stakeholders to create and execute annual market research and analytics plans that align to brand strategy and performance measurement needs.
• Conduct advanced analytics for brand teams to inform brand planning, promotional resource allocation, and marketing strategies, including patient journey creation and ROI analysis.
• Support Gemtesa brand planning process, develop brand‑specific situational analysis, participate in tactical planning, and partner with sales and marketing to create meaningful KPIs.
• Contribute to the financial planning process, providing key insights and assumptions for annual and long‑range forecast planning in partnership with brand leadership.
• Develop compelling and actionable insights presentations for key stakeholders, including brand leadership, cross‑functional partners, and senior management while adapting communication style to the audience.
• Lead the development of a deep‑dive analytical suite assimilating insights from multiple sources to provide a thorough understanding of brand performance.
• Serve as the primary point of contact for Gemtesa brand team.
• Develop and prioritize key business questions with cross‑functional support from medical, clinical, brand teams, and other partners.
• Manage development and delivery of strategic KPIs and supporting metrics for monthly and quarterly business reviews.
• Direct analytical ad‑hoc project requests related to the Gemtesa brand team.

• Strategic thinker: able to see big picture opportunities and translate into actionable plans.
• Excellent written and oral communication skills, including executive presence in formal stakeholder presentations.
• Strong knowledge and experience with pharmaceutical data sources (e.g., IQVIA, SHA, MMIT/DRG formulary / market access data).
• Experience with patient and HCP market research and translating insights into actionable recommendations.
• Understanding of omnichannel data and media promotion measurement (e.g., Crossix, Media Agencies).
• Proven success in developing analyses with BI tools (e.g., Tableau, Qlik View, SQL).
• Team player and collaborator.
• Strong project management skills and ability to manage external vendors within tight timelines.
• Strategic partner to multiple cross‑functional stakeholders.
• Ability to translate commercial needs into workable solutions.
• Highly motivated change agent, willing to challenge status quo and drive innovation.

• Minimum 8‑12 years (without Master’s) or 6‑8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry.
• Previous marketing, marketing science, or omnichannel experience preferred.
• Preferred: prior commercial/brand analytics experience with statistical packages (e.g., SAS, R, SPSS).
• Experience with patient/consumer and…