Director, Digital Marketing

The Director, Digital Marketing leads LCS's enterprise digital marketing strategy, capabilities, and technology ecosystem to drive consumer engagement, qualified inquiries, conversion, and measurable business results. This is a hands‑on leadership role that owns both the digital roadmap and key execution across enterprise and community websites, paid search, technical and on-page SEO, conversion optimization, marketing technology, and digital analytics.

The Director partners closely with Marketing, Sales, Operations, Technology, Data & AI, and community leaders to translate business and consumer needs into integrated digital strategies. The role will progressively expand selected digital capabilities in-house, establish a reliable operating model, and ensure platforms, data, and digital experiences support corporate and community growth while maintaining privacy, security, brand quality, and operational continuity.

This position reports to the SVP, Chief Marketing Officer

This position provides leadership oversight for the following roles:
Marketing Manager, Marketing Technology Manager. The Director will be identifying and planning staged capability hiring with an approved business plan.

This position will also be responsible for identifying and planning staged capability hiring with an approved business plan.

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace.

You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.

• Lead the development and execution of the enterprise digital marketing strategy, establishing priorities, roadmaps, releases, and a phased in sourcing plan that support corporate, community, consumer, and growth objectives.
• Provide strategic and hands‑on leadership for websites, technical and on-page SEO, AI/search visibility, Google Ads and Microsoft Ads, landing pages, conversion optimization, email marketing, marketing automation, and related digital capabilities.
• Lead the evolution of LCS's digital customer journey, partnering across Marketing and Sales to improve how prospective residents and customers discover, engage with, and convert through digital experiences.
• Oversee LCS's marketing technology ecosystem, including website development and management, web forms, lead routing, campaign attribution, field mapping, data flows, analytics, digital platforms, integrations, and emerging technologies.
• Partner with the Senior Director, Marketing and other marketing leaders to translate B2C, community, brand, content, and campaign strategies into effective digital experiences and channel strategies.
• Partner with Sales, Operations, and community leadership to ensure digital marketing programs effectively support lead generation, prospect engagement, occupancy, revenue, and broader business objectives.
• Establish dependable digital performance measures, conversion tracking, reporting, and analytics using tools such as GA4, Google Tag Manager, and Google Search Console to evaluate effectiveness, identify opportunities, optimize investment, and provide actionable insights to marketing and business leaders.
• Lead digital agency, technology vendor, and external partner relationships within assigned areas, establishing performance expectations and…