Retail Marketing Coordinator - Kansas Area

Position: Retail Marketing Coordinator - Kansas City Area
Additional Considerations (if any):**
- **** At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
***
* Job Description:

***
* Job Title:

** Retail Marketing Communications Coordinator
** Department:
** Marketing
* * FLSA**:
Exempt
** General Function
** Responsible for developing and executing the marketing and communications strategy for Hy-Vee, Inc. retail locations.
** Core Competencies
*** Partnerships* Growth mindset
* Results oriented
* Customer focused
* Professionalism
* * Reporting Relations
** Accountable and

Reports to:

Regional Marketing Manager Positions that Report to you:
None
** Primary Duties and Responsibilities
*** Expert knowledge of traditional marketing, including but not limited to, television, radio, newspaper and direct mail, along with event marketing and other guerilla marketing tactics.
* Organizes and executes various marketing promotions in alignment with corporate office.
* Oversees the implementation of the company’s brand strategies and corporate marketing initiatives.
* Communicates strategy, objectives and goals effectively with retail leadership teams.
* Works with Regional Marketing Manager to build local sponsor ships and community programs.
* Responsible for pre-event planning and day of event execution for various community and sponsorship related events.
* Reports on effectiveness and outcomes of promotions and campaigns on as needed basis to Regional Marketing Manager.
* Prepare marketing activity reports and metrics for measuring program and campaign success.
* Maintains a detailed content calendar in alignment with corporate office and regional stores.
* Assists and approves the development of local advertising and placement.
* Assists with Merchandising recommendations and execution for the region.
* Communicates budgetary needs to Regional Marketing Manager.
* Acts as spokesperson for the region for various media outlets as directed by Regional Marketing Manager.
* Manages and assists with responses to customer service inquiries via email and social media.
* Maintains Hy-Vee brand in all forms of marketing and advertising in alignment with corporate standards.
* Performs consumer research and adapts content, placement and creative for best performance.
* Stays informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans.
* Educates and trains store employees on traditional marketing best practices.
* Reports to work when scheduled and on time.
** Secondary Duties and Responsibilities
** Performs other job-related duties and special projects as required.
** Knowledge, Skills, Abilities and Worker Characteristics
*** Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
* Must have the ability to perform logical or scientific thinking to solve problems; several abstract and concrete variables.
* Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner. Excellent verbal and written communication skills.
* Ability to identify problems, develop and execute solutions.
* Must be able to report, write, or edit articles for publication; interview, counsel or advise people; and evaluate technical data.
* Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.
** Education and Experience
** Bachelor’s degree in Marketing, Advertising, Communications or related area, or equivalent work experience preferred. Proficiency with traditional marketing, including radio, television, newspaper, direct mail, out of home, CTV/OTT and event marketing preferred. Five years of similar or related work experience.
** Physical Requirements
*** Must be able to physically perform sedentary work: exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work…