Senior Marketing Strategist; Acquisition

Senior Marketing Strategist (Acquisition)

Join to apply for the Senior Marketing Strategist (Acquisition) role at Principal Financial Group
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As a Senior Marketing Strategist on our B2C Marketing Team, you will play a pivotal role in shaping the Acquisition marketing strategy for individual participant investment planning & products. Your primary focus will be on deepening engagement and driving adoption through innovative, data‑driven campaigns.

• Lead development and execution of acquisition marketing strategies for individual participant personal investment planning & products.
• Design campaigns to strengthen, deepen engagement, and drive adoption of personal investment solutions.
• Apply test‑and‑learn methodologies to refine approaches and maximize lifetime value.
• Partner with product, content, marketing strategist and web experience teams to create integrated cross‑channel promotional strategies.
• Ensure messaging consistency across email, direct mail, and digital experiences to drive engagement and incremental sales between personal investing and broader retirement product offerings.
• Leverage data insights to optimize messaging, offers, and targeting strategies across multiple platforms.
• Track, analyze, and communicate campaign results, using findings to improve future performance.
• Partner with and influence leaders across product, marketing, and digital teams to align on business objectives.
• Advocate for sustainable direct marketing experiences that support both acquisition and growth.

• Bachelor’s degree or equivalent experience.
• 6+ years of direct‑to‑consumer marketing experience.
• 4+ years of recent experience in sales strategy within managed services in the Financial Services and/or Fintech industry.
• Advanced knowledge of omnichannel marketing strategies (email, direct mail, digital).
• Experience influencing business decisions, facilitating and/or participating in cross‑functional teams.
• Experience building strategic marketing programs that deliver on business goals.
• Strong verbal and written communication skills.
• Solid strategic and critical thinking skills.
• Project and time management skills for working within a fast‑paced, nuanced business.
• Strong Microsoft Office skills, specifically Excel, are required.
• Banking industry background is a plus.
• Some travel required, including overnight stays.

$100,800 – $150,000 per year.

Flexible Time Off (FTO) is provided to salaried (exempt) employees.

Yes.

At this time, we are not considering candidates that need immigration sponsorship now or in the future.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.