Marketing and Social Media Manager

The Marketing and Social Media Manager will be responsible for driving digital growth and brand awareness across multiple senior living communities (15–20 individual brands), while also providing support to the LCS corporate brand. This role requires strong skills in social media management, asset development, content writing, blog development, and online listing management. The ideal candidate is a creative storyteller with excellent organizational skills and a strong understanding of digital marketing performance metrics.

The Marketing and Social Media Manager will report directly to the Director, Community Marketing.

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace.

You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.

• Strategy development, including design and implementation of a comprehensive social media strategy aligned with unique business goals and objectives for each brand represented.
• Create and deploy high-quality, engaging content across all social media platforms, ensuring content aligns with brand voice, values and messaging. Coordinate with marketing, human resources, and community‑specific leaders to gather content for posting.
• Capture, edit, and publish compelling video content optimized for social platforms, highlighting resident life, team culture, and brand stories to drive engagement and visibility.
• Establish and manage a content submission process for individual communities, including gathering local updates, stories, and event highlights; attend regular community meetings to encourage participation and drive community‑level engagement on social channels.
• Manage relationships with external agencies or vendors when necessary.
• Evaluate and own the management of social media tools or platforms.
• Identify key trends, opportunities and innovations in social media to elevate brands within the marketplace.
• Track, analyze and report on social media performance metrics, measuring effectiveness and providing actionable insights to improve social media strategies and achieve business objectives.
• Establish KPIs and benchmarks to measure effectiveness of social media campaigns.

• Write, edit, and publish blog articles and website content to support community storytelling, SEO and lead generation.
• Conduct interviews with key community leaders, corporate team members, residents, and families to generate authentic stories, testimonials, and thought leadership content that supports blogs, website updates, and social campaigns.
• Conduct keyword research and integrate findings into digital content strategy.
• Refresh and optimize existing blogs and web pages to maintain/improve search rankings.
• Maintain a content publishing schedule aligned with social campaigns and seasonal initiatives.

• Manage, update, and monitor online business listings across directories (Google Business Profile, Bing, Yelp, industry‑specific directories, etc.).
• Ensure all listings reflect accurate and consistent brand information (Name, Address, Phone, hours, photos, etc.).
• Track listing performance, reviews, and engagement; flag trends and recommend improvements.
• Assist in reputation management by coordinating review responses and reporting sentiment trends.

• Regularly track and report on social media, SEO, and online listing performance.
• Provide insights and recommendations to enhance content performance, reach, and lead generation.
• Support testing and optimization of campaigns for ongoing improvement.

• Bachelor’s Degree in Marketing, Communication or Business‑related…