Sales Manager

Reports to:
Director of Sales, the position is exempt

The Sales Manager reports to and works directly with the Director of Sales. In this position you possess a background of advanced Sales skills with networking and proactive sales efforts at the forefront of all you do. In this role, you will be responsible for all tasks related to driving Market Share and Revenue Performance. This will be achieved through proactively connecting with arriving travelers, networking, and negotiating rates and contracts with pricing and terms that are in the best interest of Surety to exceed the hotel’s revenue goals.

At Aparium, our teams are encouraged to hold themselves, the guests, and each other in high regard. Respect for the team is imperative and we have a no‑tolerance policy for the “old school way”.

Your past experiences have led you to understand that there is an art + science to how and what a hospitality professional is responsible for. You have great pride in Surety Hotel and love to sell! You are a proactive self‑starter who is highly motivated by achieving financial results, you get an adrenaline rush on Tuesdays when STR reports come out, you love to be #1!

You have worked in hotel sales, and you are excited by the opportunity to learn more. The passion you have for delivering results has led you to be in this Sales role and challenging the status quo is part of your DNA. You continually find ways to partner with your clients and peers to identify areas of opportunity and have the grit and tenacity to see it through.

The ability to work with controlled measure and respect for your leadership team and peers is imperative. You will also actively develop trusting and transparent relationships with your clients and associates at the hotels. As a team member within Aparium Hotel Group, you will work with a phenomenal group of peers who insist that you are collaborative, humble, experienced, and open‑minded – no egos are allowed.

• The Sales Manager is combination salesperson that will focus on Corporate Group and Entertainment markets who has demonstrated through performance a thorough understanding and competence in sales, account management functions, the hotel/travel industry, and life of events/group bookings.
• Fully develop the above‑mentioned market segment to achieve monthly room night and revenue goals, develop and implement sales action plans, and achieve monthly activities targets, maintain positive interdepartmental communications and to complete special projects as assigned by the Director of Sales.
• Business development of potential new accounts through proactive sales calls, connecting with guests and planners in the pre‑arrival stage, in person and/or virtual presentations, monthly/quarterly account reviews, and continual interaction with booking agents & account managers, not solely with decision makers but with decision influencers as well.
• Existing account management & maintenance, including regular contact with existing accounts, optimizing opportunities and monitoring overall account production for all segments.
• Creatively engage the entertainment community, travel agent & travel manager community and corporate offices and divisions to ensure the property is front‑of‑mind, targeting optimal visibility placements, and active engagement.
• Identify new accounts for the hotel by navigating and analyzing the business intelligence available and action accordingly. This includes but is not limited to, Arrival Reports, Business Journal Reviews, Google Alerts, Knowland and Hotelligence/Kalibri Labs deep dives.
• Understand the Competitive set- competitors’ strengths and weaknesses, economic trends, supply, and demand etc. and know how to sell against them and shift share.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies to ensure hotel is optimally positioned to drive results.
• Invite clients to the hotel for entertainment, lunches, FAM Trips tours, site inspections or participation in Lifestyle events.
• Be familiar with all Aparium sales policies and selling techniques with…