Digital Sales Manager

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CUMULUS MEDIA | Des Moines, IA currently features 5 brands serving the Des Moines metro area:
Today's New Country Nash-FM 97.3 KHKI, Country’s Best, Past and Present 92.5 KJJY – Classic Rock, 95 KGGO – Top-40 98.3 The Vibe, and All Sports 1700 The Champ KBGG. We reach hundreds of thousands of listeners weekly. At Cumulus Des Moines we strive to hire passionate, driven, resourceful, problem solvers who can drive our evolving, diverse culture to its fullest potential.

The audio industry is on fire–from podcasting and streaming to smart speakers and live radio–and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies! CUMULUS MEDIA is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month. We engage listeners with high-quality local programming through 405 owned-and-operated stations across 86 markets;

provide national syndicated sports, news, talk, and entertainment programming through Westwood One; and inspire listeners through a rapidly growing network of original podcasts. CUMULUS MEDIA provides advertisers with local and national reach through broadcast, on-demand digital, mobile, social, and voice-activated platforms, integrated digital marketing services, powerful influencers, full-service audio solutions, research, and live event experiences.

We have an immediate opening for a full-time Digital Sales Manager to support the Des Moines Sales Team. The ideal candidate will prioritize digital sales excellence by collaborating with Market Management and Account Executives to maximize overall digital sales revenue. You’ll coach fellow sales team members on effectively selling our suite of digital products and providing ongoing product support/digital education to improve sales team knowledge and confidence in presenting digital solutions.

Develop subject-matter expertise in:

• Audio Streaming and Podcast Advertising
• Website Design, Optimization, and Repair
• Digital Display Advertising
• Reputation (Online Review) Monitoring & Management
• DNA Digital (Data-Driven Digital Advertising)
• You Tube and Online Video Advertising
• OTT (App-Based & Online Television)
• Mobile Geofencing
• Search Engine Optimization
• Social Media Advertising and Content Creation
• Political Advertising
• Event Marketing and Management
• Recruitment Advertising

• Become a subject-matter expert (SME) of Company digital marketing/advertising platforms and offerings.
• Step up as an effective consultant and trainer – both internally and externally – on digital tactics, benefits, and trends.
• Collaborate daily – maintain high levels of communication internally with station and corporate management, sales staff, and externally with clients, vendors, and stakeholders.
• Coach sales staff by participating in client meetings, building relationships with top clients, and actively networking within the broadcasting industry community to identify and monitor marketing/sales trends for key digital business segments.
• Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team; develop deep understanding of markets, customers, and competitors to target needs and drive sales.
• Provide local sales teams with the program training, planning tools, and support to reach established revenue goals.
• Conduct market research on trends and competitors; and regular customer analysis.
• Perform other duties and special initiatives as assigned.

• Bachelor’s degree preferred.
• 4+ years of sales, marketing, or advertising experience preferred – radio or television broadcasting exposure a huge plus.
• Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross-platform solutions, etc.
• Excellent presentation skills, strong verbal and written communication skills; ability to prioritize and solve client issues successfully.
• Time management and…