Assistant Retail Store Manager- NWFL

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For over 60 years KENT OUTDOORS has been the ultimate destination for outdoor enthusiasts, offering a curated collection of industry-leading brands driven by the pure pursuit of adventure.

KENT Outdoors is a collection of brands all obsessively focused on building the most innovative and reliable equipment for use in our most revered natural playgrounds. We relentlessly dream, build, and offer products that empower the very best days outside. We re a collection of outdoor fanatics, product geeks, marketing mavens, and entrepreneurs all focused on pushing through boundaries, both on land, and in the water.

BOTE was founded in Destin, FL with the purpose of reshaping the standup paddle board industry from what was largely identified as surfing offshoot to a distinct culture built on conceptually simple, aesthetically pleasing and functionally innovative products that would appeal to people from all walks of life. The company has rapidly redefined the industry through the delivery of a distinguished brand built on a distinct mission;
To stand apart through industry-shaping innovation, fresh ideas and simplicity to create a product that defines a lifestyle.

The Assistant Store Manager will report to the Sr Sales and Operations Manager of BOTE and is responsible for hiring and developing a team of highly skilled retail professionals that together with the community celebrate the outdoors in everything they do — paddling, boating, hiking, fishing, hunting and so much more. This role will set the bar for establishing and sustaining each visual and operating standard that drives results, delivering best-in-industry standards for sales, KPI performance and a respectable profit and loss statement.

The duties below describe the scope of the role at the NWFL BOTE stores and how you will drive the business forward.

• 100% accountability for the success of the Destin, Grayton Beach, and Fort Walton Beach, FL locations in a collaborative partnership with key stakeholders.
• Engage the community on and off the BOTE property to consistently introduce the brand to its new community ultimately bringing the BOTE brand to life in our Destin, Grayton Beach, and Fort Walton Beach, FL Retail Stores
• Create sales opportunities, working collaboratively with others to drive the business forward.
• Lead and inspire the team to create lasting relationships with local customers, one customer at a time, one day at a time, with consistency.
• Manage and deliver on the brand promise for all visual, operating, and housekeeping standards.
• Deliver all financial results; sales, payroll, margin, KPI and profitability, meeting all operating expenses.
• Control and manage inventory levels in a stock-to-sales ratio by ordering products as needed.
• Understand and speak to the store s KPIs and how you and your team can drive to exceed them.
• Work with local groups (sports teams, clubs, businesses, and associations that compliment BOTE) to plant seeds for a growing BOTE Nation.
• Be knowledgeable, have a full understanding of all BOTE products. Develop self and others to ensure each customer s needs are met by offering the best BOTE products based on the customer s desired experience.
• Be present, earning trust and confidence from the entire team as you ensure Destin, Grayton Beach, and Fort Walton Beach, FL Retail Stores become winning teams.
• Recruit, hire, train, and develop a team of highly skilled BOTE sales professionals that deliver on the BOTE promise to deliver results.
• Participate in monthly meetings with your retail team to train, review, and strategize for continued efficiencies and sales growth.
• Get involved in the community, planting seeds that grow the brand s roots, leveraging the venue to grow the business and make connections.
• Create a cadence and schedule for effective on-the-water demonstrations throughout the year and as weather permits.

• Strong communication and listening skills.
• Exemplary sales, merchandising, operations, and people skills.
• Solid computer and technical skills.
• Goal oriented, self-motivated, and results…