Area Director of Sales

Home2 Suites Destin
14060 Emerald Coast Pkwy
Destin, FL 32541, USA

The Peachtree Group Hospitality Management (PGHM) Strategic Growth Team is a redesigned sales platform built to grow group, negotiated, and catering revenue across our portfolio. It brings sales leadership closer to our hotels:
Area sales teams are paired with experienced leaders who sell alongside them, set growth strategy by segment, and are accountable for results at every hotel they support. Every role on the team shares one focus: growing top-line revenue for our hotels and owners.

The Area Director of Sales (Area DOS) is a hotel-level sales leader on the PGHM Strategic Growth Team, responsible for driving top-line revenue for the Hilton Garden Inn Pensacola and Home2 Suites Destin. Working on property at both hotels, the Area DOS sells day to day and leads the onsite sales team. This is a selling role first, with leadership responsibilities layered on top.

The Area DOS reports to the Area Regional, Strategic Growth, who sets growth strategy, coaches, and sells alongside the Area team. The Area DOS also has a dotted-line relationship with the General Manager of each hotel in the Area; GMs stay involved in their hotel's sales performance and help hold the Area team accountable.

The Area DOS owns sales segment performance – Corporate Negotiated, Group, Banquet & Catering, and Extended Stay where applicable – for every hotel in the Area, along with each hotel's Commercial Strategy Plan, monthly revenue commentary, and sales forecasts. This is a hybrid role based primarily out of the Hilton Garden Inn Pensacola, supporting the Hilton Garden Inn Pensacola and Home2 Suites Destin.

• Develop and execute proactive sales strategies to win new accounts and grow existing key accounts at both hotels, placing business in the hotel that best fits the client
• Conduct outside sales calls, site tours, account presentations, and client entertainment to secure new and repeat business
• Prospect new accounts using brand tools, third-party databases (Zoom Info, Cvent, etc.), and local market connections
• Respond promptly and accurately to inbound leads at both hotels
• Partner with the Area Regional on high-value pursuits, contract negotiations, and key account strategy
• Prepare and maintain the Commercial Strategy Plan for each hotel – segment performance, opportunities, risks, and 30/60/90-day actions – as the shared gap-closure document with the GM and Area Regional
• Develop, submit, and present accurate monthly revenue commentaries for all sales segments at each hotel
• Forecast revenues and expenses for all sales segments monthly and annually, in partnership with the Regional Revenue team
• Support annual budgeting, quarterly business reviews, and strategic planning with the Area Regional and each GM
• Ensure both hotels participate in brand programs, RFP seasons, and promotional initiatives
• Provide day-to-day leadership and direction to the sales team members supporting both hotels, whether shared across hotels or dedicated to one hotel
• Set clear expectations, activity standards, and revenue goals for team members; hold the team accountable through regular check-ins and performance reviews
• Partner with the Area Regional on hiring, onboarding, coaching, and performance management for the Area team

• Partner closely with each General Manager to align sales strategy with operational priorities and ownership expectations; keep GMs informed on pace, production, and key bookings
• Collaborate with the Regional Revenue team on business mix, pricing strategy, and displacement decisions
• Coordinate with each hotel's operations and catering/banquet teams to ensure a…