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Business Development Consultant

Job in Detroit, Wayne County, Michigan, 48228, USA
Listing for: Llorente y Cuenca
Full Time position
Listed on 2025-12-01
Job specializations:
  • Business
  • IT/Tech
    Digital Marketing
Job Description & How to Apply Below

LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.

OUR CULTURE

You bring the ambition—our proposal to talent in a nutshell:
Challenges drive our boldness, teamwork leads us to success, and growth is a shared journey.

Flexibility is how we work. We believe in a flexible model that not only boosts your productivity, but also helps you maintain balance between your personal and professional life.

We celebrate diversity and the unique value of each individual. We embrace differences and are committed to building a more inclusive, fair, and better society.

We believe in the transformative power of what we do. Through the José Antonio Llorente Foundation, you can get involved in projects that create positive change in the community.

At LLYC, we believe in Challenge as a driver of growth, in the strength of Teamwork, in Flexibility to adapt to our changing environment, in Diversity as a source of innovation, in Commitment to excellence, and in continuous Growth to keep moving forward. If you identify with these values—we’d love to meet you!

ABOUT THE POSITION

We are seeking a driven and detail-oriented Marketing Senior Consultant to support the Business Development team with integrated marketing initiatives that accelerate lead generation, enhance brand positioning, and drive pipeline velocity.

This role will work closely with sales leadership, subject matter experts, and the global marketing team to support content development, digital campaign execution, CRM management, proposal coordination, and analytics reporting. You’ll be a key partner in ensuring our brand and message show up consistently and powerfully across all touchpoints — from pitch decks to events to social channels.

WHAT WILL YOU DO IN YOUR DAY TO DAY?

Proposal & Sales Enablement Support

  • Coordinate and manage RFP and proposal development timelines; assemble required content, bios, case studies, and creative assets
  • Maintain and update the business development content library (case studies, templates, bios, decks)
  • Partner with business development leads to develop compelling, customized pitch decks and sales collateral

Salesforce CRM & Data Management

  • Maintain accuracy and integrity of lead, contact, and account records in Salesforce
  • Tag, track, and categorize inbound leads and marketing-qualified opportunities for follow-up by the business development team
  • Create and maintain CRM dashboards and reports for campaign performance, pipeline health, and lead status
  • Support implementation of lead scoring models and sales workflows
  • Collaborate with the sales team to ensure proper attribution, data cleanliness, and follow-up tracking across the pipeline

Marketing Campaign Execution

  • Collaborate with the global marketing and design teams to execute targeted digital marketing campaigns (email, social, paid media) that support sales goals
  • Manage LLYC's marketing automation tools to track campaign performance and identify optimization opportunities
  • Develop and maintain campaign landing pages, forms, and call-to-action assets (in Word Press or similar CMS)
  • Content Development & Management
  • Draft and edit marketing content, including blog posts, social media, e-newsletters, and internal communications
  • Partner with creative and editorial teams to ensure alignment with brand voice and audience needs
  • Support thought leadership initiatives by researching industry trends and identifying high-impact content opportunities

Event & Conference Coordination

  • Manage logistics for trade shows, panels, mixers, and speaking engagements — including pre- and post-event communications, outreach lists, and on-site materials
  • Track sponsorship deliverables and coordinate promotional visibility across channels
  • Collaborate with business development leads on event ROI tracking and lead follow-up

Reporting & Analytics

  • Monitor KPIs across email, website, digital ads, and social media to support data-informed decision-making
  • Develop and maintain monthly dashboards summarizing business…
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