Content Author

Overview

RAPP Detroit is looking for a Content Author to join our award-winning Creative team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

The Content Author is a new, hybrid creative/tech role designed to transform how we build and scale content across CRM and omnichannel platforms. Rather than working in static design tools and passing files through multiple rounds of revisions and handoffs, the Content Author assembles content directly in CRM platforms to deliver personalized experiences at scale.

This includes matrix-based platforms like RAPP’s proprietary system E-MILL for live HTML build, Adobe DAMs for asset sourcing, and Adobe Workfront for automated workflow integration. By combining a designer’s eye, a writer’s ear, and a technologist’s comfort with systems, the Content Author brings creative campaigns to life faster, with greater craft, consistency, and scalability.

The ideal Content Author is someone who doesn’t fit neatly into traditional roles of designer, developer, or copywriter — but instead thrives at the intersection of all three. You are detail-obsessed, adaptable, and energized by building things directly vision, strong collaboration, and the ability to inspire teams to produce innovative and effective work.

• Comprehension: Understand design systems, content matrices, and platform requirements to execute at scale.
• Innovation: Spot opportunities for innovation within platform builds, personalization, and testing.
• Iteration and Elevation: Continuously improve processes through QA, testing, and optimization.
• Craft & Execution: Build campaigns and modules across platforms (SFMC, E-Mill, Adobe, CMS) with accuracy and efficiency.
• Storytelling: Demonstrate the value of orchestrated content execution to clients and internal teams.
• Business Contribution: Deliver scale without sacrificing craft, helping clients activate personalization and efficiency.
• Adaptability: Thrive in a fast-paced, dynamic environment, responding to feedback and evolving project needs.

• Assemble content at scale using modular design systems and content matrices across CRM, email, landing pages, and other platforms.
• Curate, crop, and adapt brand assets from client libraries (e.g., Asset IQ) for multiple contexts and audiences.
• Leverage AI tools to generate, refine, and edit copy while ensuring consistency with client voice and tone.
• Inject highly effective content that embraces Brand nuance into content matrix-based content insode RAPP’s proprietary E-MILL system ready for QA and deployment.
• Ensure accessibility, brand compliance, and attention to detail across all deliverables.
• Collaborate closely with Creative, Strategy, Data, and Technology teams to align outputs with creative intent and audience needs.
• Identify opportunities for new modules, templates, or system improvements that support scale and efficiency.
• Serve as a bridge between creative concept and technical execution, ensuring nothing is lost in translation.

• Flawless execution of high-volume campaigns with minimal error rates.
• Demonstrated ability to scale content across…