Social Media Video Producer

If you actually enjoy making social content — the concepting, the shooting, the editing, the refinement — this role will make sense to you. We're looking for someone who thinks in ideas, moves quickly, and can shape short-form content that's intentional, culturally fluent, and creatively interesting. You'll work across multiple brands at 4

Legs Good, translating strategy into content pet people actually watch.

4

Legs Good is a Detroit-based growth and creative studio dedicated to pet brands. We believe creative-led performance is the engine of modern brand growth. Strategy, storytelling, and execution aren't separate functions here — they're one integrated system. We work with ambitious brands that want to show up online in the very busy pet space with clarity, intelligence, and creative intent. No jargon, no filler, no performative cleverness.

Just work that works.

You're the maker. You're the person who takes a brief, a brand idea, or a loose concept and turns it into content that moves. You'll own the full cycle: concepting, shooting, editing, writing, refining. Your work feeds our growth system — content that performs is content that's rooted in strategy and executed with craft. You'll collaborate with strategists, designers, and account leads, but you'll have real creative autonomy over how ideas come to life on screen.

Concept and develop creative ideas for social content across mediums:
Pitch Reels, Tik Toks, and other formats that feel native to the platform and true to the brand. Turn abstract strategy into concrete creative in video, meme, and other graphic formats.

• Shoot content with intention
  :
  Capture video during planned shoots and spontaneous moments. Composition matters. Lighting matters. You know how to make a phone camera do real work.
• Edit quickly and cleanly
  :
  Use Cap Cut, Adobe Premiere, InShot, or native tools to shape raw footage into polished, platform-ready assets. Maintain visual and tonal consistency across brands.
• Write like a human:
  Craft captions, hooks, and scripts that have personality and clarity. Help define and protect brand voice across platforms. Translate ideas into language that connects.
• Track what's actually happening online
  :
  Stay plugged into platform behaviors, format shifts, and cultural moments. Identify trends worth pursuing — not just the loudest ones. Bring recommendations grounded in strategy, not novelty.
• Execute light social publishing
  :
  Upload and schedule posts using Sprout Social, Meta Business Suite, or native tools. Maintain content calendars and stay ahead of deadlines without drama. Spearhead real-time posting and engagement during some events.
• Collaborate with creators and internal teams
  :
  Assist with creator sourcing and briefing. Join brainstorms with strategists and designers. Support on-site or in-studio shoots when needed.

You genuinely enjoy the craft — filming, editing, experimenting, refining. You have experience shooting thoughtfully on your phone and have a visual or editorial background (photography, journalism, design, motion, video).

You’re a social media consumer and producer. You’re on top of the latest trends, watching brands and creators that are driving the social conversation. You understand how Instagram, Tik Tok, and Shorts actually work — not in theory, but in practice. You know what performs and why, and you know how to make content that takes full advantage of the rapidly evolving social landscape.

You write well, ask questions early, and give context without being prompted. You don't wait until the last minute to clarify something.

You can juggle…