Meteorologist

WDIV Local 4, the Graham Media Group-owned NBC station in Detroit, is seeking an engaging, dynamic, and knowledgeable Meteorologist with a passion for weather forecasting, a strong connection to the community, and the ability to make weather matter wherever our audience is watching.

We're looking for a modern weather storyteller who can do far more than deliver a forecast on television. This is a multiplatform role for a meteorologist who can own the forecast on-air, then take that expertise directly to the audience through compelling, relatable video and content across social, digital, streaming and mobile platforms. The right person understands how people consume weather today and knows how to turn complex science, breaking weather and everyday forecasts into content people want to watch, share and talk about.

You should be as comfortable creating an authentic, informative weather video for social as you are leading severe weather coverage on television. This is not simply a TV job - it is an opportunity to build a direct relationship with the audience, earn their trust and become their go-to source for weather wherever they consume news.

The Meteorologist will be an essential member of our weather team, responsible for providing accurate, compelling, and understandable weather forecasts across multiple platforms, including TV, digital, streaming, mobile, and social media. This position involves detailed weather analysis, live reporting, digital content creation, audience engagement and active community involvement.

The successful candidate will understand that weather content does not begin and end with a newscast. They will actively create and publish useful, engaging and personality-driven weather content throughout the day, using the strengths of each platform to reach and serve our audience.

• Deliver accurate and compelling weather forecasts, paying special attention to severe and inconvenient weather that impacts our consumers' lives.
• Create frequent, compelling and relatable weather content for social and digital platforms, including short-form video designed specifically for the way audiences consume content on those platforms.
• Use social and digital platforms effectively to build an ongoing relationship with the audience, not simply to promote television appearances or newscasts.
• Produce creative and engaging weather reports using state-of-the-art graphics and pre-production elements, adding value across all platforms.
• Use process language to explain the "why" behind your forecasts, stories and the relevance to the audience.
• Demonstrate trustworthiness, authenticity and empathy both on-air and within the community.
• Develop a distinctive voice and presence across digital and social platforms while maintaining the credibility and accuracy expected of a Local 4 meteorologist.
• Actively contribute content to station platforms online and on social media, establishing a strong feedback and engagement loop with the audience.
• Identify opportunities to turn weather information, trends, science and community impact into original digital and social stories.
• Provide urgent, immediate weather information from the studio and in the field across television, digital, streaming and social platforms.
• Be an active participant in severe weather coverage across all platforms, helping audiences understand not only what is happening, but what they need to know and do.
• Understand that significant weather events are an all-hands-on-deck moment for the newsroom. During major storms, severe weather, winter weather or other high-impact events, the meteorologist is expected to be fully engaged across platforms and throughout the coverage - providing frequent updates, creating social…