Senior Manager-Product Marketing

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Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc.

People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values;

we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence.

Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.

Visit our careers page to see what exciting opportunities and company perks await!

We are seeking a seasoned Product Line Marketer within the Analog Power and Interface Business Unit. The ideal candidate will have a strong background in power management semiconductors and a proven track record of successful product line management. This role requires a strategic thinker with excellent negotiation skills who can drive product strategy and execution for our broad power IC portfolio.

Our extensive offering of power management products includes DC-DC controllers, voltage/current regulators, power switching, battery management, gate drivers, and CAN/LIN. In this pivotal role, you will define and execute the product strategy and roadmap for your product line, driving innovation and business growth. You will collaborate closely with engineering, sales, and customers to ensure our analog power products meet market needs and deliver differentiated value.

This is an excellent opportunity for a marketing professional with a passion for power technology and a proven track record in product line management.

• Define and Execute Power IC and Interface Product Strategy:
  Develop and implement product strategies and roadmaps to drive revenue growth. Conduct market research and competitive analysis to identify trends, opportunities, and areas for product innovation and enhancement.
• Collaborate with Engineering Teams:
  Work closely with applications and architecture teams to define product requirements and specifications that meet customer needs and market demands. Ensure alignment between product development and market expectations.
• Engage with Customers:
  Build strong relationships with key customers to gather feedback, identify requirements, and ensure customer satisfaction. Identify and engage NPI beta clients, coordinate sampling, and collect actionable feedback to inform product development.
• Develop Go-to-Market Plans:
  Create comprehensive go-to-market plans, including product positioning, value-based pricing, messaging, and launch strategies. Partner with sales teams to promote the product line, gather market intelligence, and drive revenue growth.
• Monitor Market Trends:
  Stay abreast of market trends and competitor activities to identify new opportunities and potential threats. Use insights to inform product strategy and positioning.
• Plan Strategically:
  Forecast revenue and wafer starts, and manage product revenue and margins to achieve financial targets and support business growth.
• Manage Product Lifecycle:
  Oversee the entire product lifecycle, including pricing strategies, margin analysis, and inventory management. Ensure the product line remains competitive and profitable throughout its lifecycle.
• Represent the Product Line:
  Attend industry events, customer meetings, and internal reviews to advocate for the product line and gather market intelligence.

• Bachelor’s degree in Electrical Engineering, Marketing, Business, or related field;
  Master’s degree preferred.
• 10+ years of experience in product marketing, product management, or technical marketing within the semiconductor or electronics industry.
• Deep technical expertise in analog power products, architectures, and applications, with the ability to translate market and customer requirements into actionable product roadmaps. Additional bonus to have CAN / LIN interface experience.
• Demonstrated ability to develop and execute successful go-to-market…