Marketing Analyst

Briefs Finance is on a mission to help 1.3 billion people be better with money.

We are a financial technology startup that is democratizing investing research.

We're looking for a full time Marketing Analyst who is excited to join our team of money nerds.

You are required to have 4+ years of experience in digital marketing, marketing analytics, CRO, or related field.

Please note:

this is a full-time in‑office position. Our office is located in the heart of Detroit's business district.

• Implement A/B tests and multivariate experiments using platforms like Optimizely, VWO, or Google Optimize based on provided testing roadmap.
• Build and update landing pages, forms, and on‑site experiences using website builders, CMS, or basic HTML/CSS.
• Set up and maintain analytics tracking, conversion goals, and event tracking in Google Analytics and other platforms.
• Create and maintain performance dashboards and reports for key marketing metrics.
• Conduct quantitative analysis on user behavior data to identify trends and opportunities.
• Pull data from multiple sources (analytics platforms, ad platforms, CRM) for analysis and reporting.
• Document test results, maintain experiment logs, and organize insights for team reference.
• Assist with qualitative research including heatmap analysis, session recordings, and user feedback review.
• Support the creative team by providing data‑backed insights on what messaging and angles are performing.
• Monitor site performance, conversion funnels, and flag technical issues or anomalies.

If you are interested in this position, please do two things: (1) Apply here AND (2) send us a video. You will not be considered if you don't submit both.

• Record a video (maximum 3 minutes) of you explaining why you'd make a great Marketing Analyst at Briefs Finance.
• Upload the video to Google Drive, Dropbox, or You Tube (unlisted).
• Email us the URL to the video at .
• Make the subject line:
  Marketing Analyst - Video Submission.
• This can be a simple cell‑phone video. We do NOT care about the quality of your video.

• 4+ years of experience in digital marketing, marketing analytics, CRO, or related field.
• Proficiency with Google Analytics or similar analytics platforms.
• Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.).
• Basic understanding of HTML, CSS, and ability to make simple website edits.
• Strong Excel/Google Sheets skills for data analysis and reporting.
• Comfort working with data visualization tools and creating dashboards.
• Detail-oriented with strong organizational and documentation skills.
• Ability to translate testing strategies into tactical implementation.
• Self‑starter who can work independently with clear direction.
• Strong communication skills to present findings and ask clarifying questions.

• Experience with landing page builders (Unbounce, Instapage, Webflow, etc.).
• Familiarity with JavaScript for custom tracking or test implementations.
• Knowledge of SQL for data analysis.
• Experience with qualitative research tools (Hotjar, Full Story, User Testing).
• Understanding of statistical significance and experimental design.
• Background in e‑commerce or SaaS environments.
• Exposure to marketing automation platforms (Hub Spot, Marketo, etc.).

We are a startup. That means there are certain characteristics you should be aware of prior to applying.

• Being an early member of a fast‑growing team.
• Seeing the impact of your work.
• Opportunity for greater financial growth.

• Working long hours.
• Enduring company pivots.
• Making personal sacrifices when needed.

We're a financial technology company on a…