Manager, Analytics

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency ’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

We look for prior experience in media analytics, especially digital media. You should already be used to representing your team to external clients, since Managers are often the face of our Analytics team. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. We’re also hoping you have at least a year’s worth of experience managing junior-level staff members and have at least four years of prior professional experience.

Our Managers work very closely with the Analysts and Senior Analysts to help them stay on track with day-to-day deliverables but also build great stories. Managers also work closely with their Directors and above to formulate a vision for their accounts and then execute on that vision with their Analysts and Senior Analysts. As such, Managers are mentors, managers, project managers, and thought leaders, all at the same time.

This position will play a critical role in helping to demonstrate the effectiveness of media performance via analytical methods, from measurement strategy to data collection to analyses to actionable recommendations & optimizations.

• 3+ years of work experience in media or related field
• 1+ years in a managerial or supervisory role.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing/Advertising, etc.).
• Client service (agency, consulting, etc) experience preferred
• Comfort in working in highly ambiguous, rapidly evolving environments
• Develop strong collaborative relationship with media team members and partners, earning credibility to drive results as a respected advisor.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
• Strong communication skills, with the ability to communicate complex ideas to both external and internal clients.
• A strong natural curiosity for analytical problems and data challenges – and the willingness to understand the role of data from strategy to execution to optimization

• Demonstrated strong project management skills
• Proven skills in analytical and strategic thinking, project management, presenting, and communication
• Strong understanding of traditional and digital advertising, strategy and measurement
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• Extensive experience with digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
• Thought…