Performance Marketing Specialist

Performance Marketing Specialist

We’re looking for a Performance Marketing Specialist to scale our reach across search, advertising, and web experience. This role blends hands‑on SEO/AEO, paid search management, and website optimization to improve visibility, lead quality, and conversions.

This is a full‑time, on‑site role located in the Detroit metro or Twin Cities metro area.

• Working within our CMS platform, building and updating webpages using best practices for UX, page speed, mobile responsiveness, and conversion flow
• Ensuring all web assets support strong SEO foundations, including structured data, metadata, internal linking, and accessibility
• Applying AEO best practices to increase visibility within AI‑driven search environments, including schema markup, structured content, and conversational content paths
• Expanding on traditional keyword research to develop answer‑ready content aligned to our customer’s questions
• Conducting ongoing SEO audits to ensure site health, crawlability, mobile performance, and adherence to modern standards
• Auditing our website for technical SEO, on‑page SEO, and content performance, implementing scalable strategies for additional traffic
• Implementing and optimizing paid search campaigns across Google Ads, Microsoft Ads, and social media platforms, managing budgets, bids, and daily spend
• Owning keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation
• Daily utilization of reporting, analytics, and trend tools to track campaign performance and make data‑driven decisions
• Implementing and managing robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, Linked In Insight Tag, and other platform‑specific tools
• Developing dashboards and reporting to track channel performance, pipeline contribution, and ROI

• Bachelor’s degree in marketing, communications, business, or a related field
• 5+ years in performance marketing, growth marketing, or demand generation
• Hands‑on SEO experience, including proven success in scaling SEO programs
• Understanding of LLMs, generative AI, and their impact on search behavior
• Strong analytical skills and proficiency in SEO/AEO/PPC tech stacks
• Experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross‑channel attribution, with the ability to turn insights into action
• Strong command of Google Analytics 4 (GA4) and custom reporting tools
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines
• Strong interpersonal skills and the ability to collaborate effectively across teams
• Previous experience in B2B marketing is an advantage

• Competitive base salary with performance‑based incentives
• Ongoing professional development and training
• Collaborative work environment with cross‑functional team support

This role offers the opportunity to build, execute, and optimize demand generation and performance marketing programs that fuel growth. You’ll work cross‑functionally, engage directly with customers, and use data to continuously improve acquisition, conversion, and revenue impact at Rapid Die Cut.