Group Director, Strategy

Who We Are

At VML, Human First is our guiding creative philosophy: we create value for people first, knowing this drives authentic and sustainable brand impact. We are a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

We connect Brand Experience, Customer Experience, and Commerce to craft unified, emotionally resonant consumer journeys.

Our 26,000 people across 50-plus markets are the heart of our company. Their perspectives, local expertise, and cultural insights drive creativity and innovation, making talent our most critical competitive advantage.

As a Group Director of Experience Strategy, you will lead and drive programs leveraging a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful experiences.

Our experience strategy capability reframes business challenges to uncover untapped opportunities to create human-centered products, services, and experiences that deepen customer relationships and accelerate business growth.

Working as an integral lead within the experience strategy and customer experience (CX) teams, you will establish, maintain, and grow relationships with executive-level clients, while also facilitating cross-functional excellence across your collection of work.

• Expertly direct teams in development of core deliverables (with the ability to produce high-caliber deliverables independently as well)
• Facilitating cross‑functional collaboration across teams, departments, and agencies
• Rapidly synthesize large quantities of information from a range of qualitative and quantitative research techniques, identify critical observations & insights, and formalize recommendations
• Dive deeply into business data and user analytics to understand behaviors and results, and develop actionable recommendations
• Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business‑critical must‑wins
• Drive prioritization efforts to identify highest‑value opportunities
• Help craft measurement plans to understand impact of solutions and drive optimization over time
• Design the business rationale for CX efforts within the client’s organization & develop corresponding roadmaps
• Help clients make informed decisions on behalf of their customer and business; drive strategic discussions and alignment with senior clients
• Grow client relationships by understanding business needs and opportunities
• Contribute to the VML experience strategy and CX thought leadership and IP

• Demonstrated proficiency in executive‑level storytelling – Demonstrating the need, value, and potential of Experience Strategy work to C‑Suite clients
• Ability to work in an ambiguous environment with strong problem‑solving and critical‑thinking skills
• Ability to craft a strategy from a whiteboard, translating the theoretical into the tangible
• Ability to lead senior‑level conversations and workshops, and navigate conflicts to achieve desired outcomes
• A demonstrated passion for creating solutions that deliver and capture value for an organization, its customers, and its employees
• Ability to manage multiple bodies of work and enable teams to produce stronger artifacts through collaboration and leadership
• Has a wide span of knowledge and experience across Digital, CRM, Mobile, Social, CMS, SEO, Commerce, Retail, and/or Analytics

• Completion of a bachelor’s degree and a multidisciplinary background, preferably in a related field such as marketing, advertising, strategic planning, psychology, sociology, or anthropology
• Interest in customer experience, product management, strategy, and innovation
• 10‑14 years applicable experience, with experience managing direct reports

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$100,000 — $230,000 USD

We believe the…