Senior Marketing Analyst

Why GM Financial Protections?

GM Financial is targeting significant growth as it transforms the Protection/Insurance Products into a full captive platform. Our team is responsible for bringing the branded General Motors F&I products to market and we work hands on with our dealer partners to improve performance in their F&I department, and market our products direct to consumer.

At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity and creates a sense of community and belonging. Here we do more than work — we thrive.

Our

Purpose:

We pioneer the innovations that move and connect people to what matters. What makes you an ideal candidate?

In-depth understanding of statistical analysis, statistical concepts (e.g., significance testing, sampling, probability, variation, correlation, bias), and analytical tools such as Databricks, Python, and SQL Knowledge of testing methodologies and types of analyses used in marketing measurement (Test vs Control analysis, A/B, Multivariate, Incrementality, Break-even analysis, Lift analysis, Regression, Cluster analysis, etc.)Experience measuring and optimizing digital marketing performance using analytics platforms (e.g., Adobe Analytics, Google Analytics), including attribution, conversion tracking, funnel analysis, campaign measurement, test-and-learn methodologies, and key performance metrics such as CTR, CPC, CPA, conversion rate, ROAS, acquisition, and retention

Experience with business intelligence, customer data, digital analytics, and marketing technology platforms (e.g., Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Power BI, Tableau, Databricks, and CDPs) is preferred

Advanced knowledge of Microsoft Excel and Power BIExperience developing measurement frameworks, KPIs, dashboards, and performance reporting to support business decision-making and strategic planning

Advanced knowledge of data warehouses, data mining, and data analysis techniques

Strong analytical and critical thinking skills with the ability to translate business and marketing goals into analytical approaches, solve complex problems, and develop data-driven recommendations

Ability to synthesize complex data and analytical findings into clear, actionable insights and recommendations that support business strategy and performance optimization

Effective written, verbal, and presentation skills with the ability to communicate technical concepts, statistical findings, and business implications to technical and non-technical audiences, including senior leadership

Working knowledge of presentation and data storytelling tools such as PowerPoint, Canva, or similar platforms to communicate insights effectively

Strong project management, prioritization, organizational, and time management skills with the ability to manage multiple projects, competing priorities, and tight deadlinesAI Skills Preferred:

Working effectively within an AI enabled environment:
Ability to use AI tools (e.g., Microsoft Copilot) to support daily work Familiarity with AI assisted research, summarization, and content generation

Understanding of responsible AI use, including ethics and data protection

Experience with AI assisted software development or automation

Knowledge of prompting techniques to improve output quality

Awareness of emerging GenAI capabilities and limitations Work Experience and Education Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics or other quantitative discipline; or equivalent work experience required

Master’s Degree in a quantitative discipline preferred5+ years of total relevant experience required2+ years of hands-on experience with statistical analysis software (SAS, Python, SQL, etc.)…