Social Media Coordinator

# Social Media Coordinator## •### @Detroit

CityFCPosted on 11/14/2025
• Full-time##

Job Description Social Media Coordinator

Role Description

Location:

Detroit, MIAbout Detroit City FCDetroit City FC (DCFC) is a progressive, community-driven professional soccer club that embodies the spirit of Detroit’s resilience and pride. Known for its passionate supporter base and commitment to inclusivity, DCFC has become a symbol of innovation and connection, fostering meaningful relationships with fans, businesses, and the local community. As a member of the United Soccer League, DCFC is dedicated to excellence both on and off the pitch.

With an eye towards future growth, DCFC is preparing for a transformative milestone: the opening of a new stadium, Alumni Fi Field, in 2027. To that end, club pillars include a passion for winning matches, promoting the sport of soccer, fostering a diverse and inclusive environment, authentic storytelling, and making our city a safer and more equitable place to live.

Position Purpose The Social Media Manager plays a pivotal role in our marketing operations, partnering with team staff to amplify and elevate the club's online presence and voice.

The Social Media Manager leads Detroit City FC’s social media presence by developing and executing creative content strategies across multiple platforms. This role requires fluency in English and a basic level of Spanish competency, as well as outstanding writing skills, creative instincts, and the ability to manage a comprehensive content calendar. The ideal candidate is passionate about sports and social media and thrives in fast-paced environments.

Key Responsibilities
* Execute and optimize a social content strategy across club platforms, including Instagram, Tik Tok, Facebook, You Tube, Linked In, Blue Sky, Twitter, and other emerging platforms.
* Develop and implement social campaigns focused on growth.
* Identify creative ways to increase support for ticket sales.
* Conceptualize, create, curate, and publish engaging content reflecting the club’s distinct voice and branding.
* Provide real-time and scheduled coverage for matches, trainings, events, and community activations.
* Maintain and update a consistent social content calendar.
* Collaborate with Communications and Marketing teams to amplify team announcements, ticket sales, merchandise launches, and other initiatives.
* Engage with fans through comments, DMs, and direct interactions, especially on match days.
* Support paid campaigns and cross-promotions for club announcements and merchandising.
* Track, analyze, and report on social media performance metrics and digital engagement improvements.
* Write clear, sharp, entertaining, and on-brand copy in both English and Spanish.
* Collaborate cross-functionally with partnership marketing to plan and post sponsor content series, manage sponsor/partner shot lists, and create partner content campaigns.

Match Day and Travel Responsibilities
* Attend all home matches and provide full coverage via social channels.
* Travel to away matches as required.
* Cover trainings, events, and community activations.

Qualifications and Experience
* 2 years of experience in social media specialization (preferably sports-affiliated).
* Bilingual proficiency in English and Spanish (written and verbal).
* Demonstrated portfolio showcasing creative campaigns, short-form video content, and writing skills.
* Proficiency with Adobe Creative Suite (Photoshop, Premiere)
* Video creation and editing skills, especially for Tik Tok, Instagram Reels, and You Tube Shorts.
* Excellent writing, editing, and communication skills.
* Ability to work flexible schedules, including evenings, weekends, and match days.
* Passion for storytelling, creativity, sports culture, and soccer specifically.
* Knowledge of emerging social media platforms, analytics, and best practices.
* Ability to work well in fast-paced, collaborative environments.
* Legally authorized to work in the United States.

Compensation and Benefits
* Competitive salary aligned with experience.
* Comprehensive benefits including health, and soon, retirement.
* Professional growth opportunities within a fast-evolving soccer club…