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Content & Product Marketing Specialist

Job in Detroit, Wayne County, Michigan, 48228, USA
Listing for: Ascent Cloud
Full Time position
Listed on 2025-12-31
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing
  • IT/Tech
    Digital Marketing, Social Media Marketing
Job Description & How to Apply Below

Content & Product Marketing Specialist at Ascent Cloud

Overview

Ascent Cloud helps sales and revenue teams Plan, Execute, and Grow with our Sales Performance Management suite. We’re looking for a Content & Product Marketing Specialist who can elevate our content engine, strengthen our product storytelling, and expand our brand presence across our digital channels.

Day‑to‑Day Responsibilities Content Creation & Management
  • Own content development across blogs, guides, eBooks, landing pages, email, and sales enablement.
  • Refine and maintain Ascent Cloud’s messaging and tone of voice across all content.
  • Partner with Product teams to translate technical features into clear customer value.
  • Build and maintain a content calendar aligned to campaigns, releases, and company initiatives.
Product Marketing Support
  • Support GTM motions across Territory Planner, Geopointe, and Level Eleven.
  • Draft, refine, and publish our quarterly product press releases and supporting assets.
  • Help create product one‑pagers, competitive positioning, feature messaging, and in‑app communication.
  • Help ensure consistent adoption of the Messaging Guidebook across customer‑facing teams.
Social Media Management
  • Manage Ascent Cloud’s social presence (primarily Linked In).
  • Develop a growth‑focused social strategy to increase followers, engagement, and brand awareness.
  • Create, schedule, and publish posts using images, video snippets, and repurposed content.
  • Track performance metrics and adjust content strategy based on insights.
Web & CMS Support
  • Make ongoing updates to ascent cloud.io using Word Press or Webflow (no heavy dev work required).
  • Publish new pages, update messaging, optimize meta tags, and support SEO improvements.
  • Assist with on‑page content updates as part of broader website redesign efforts.
Cross‑Functional Collaboration
  • Work with Product, Sales, CS, and Rev Ops to ensure alignment across content and product messaging.
  • Partner with Marketing peers on campaign strategy, paid digital content, email marketing, and events.
  • Support the Head of Marketing on critical go‑to‑market efforts.
Metrics for Success
  • Increased cadence of high‑quality content output (blogs, guides, releases, etc.).
  • Growth in Linked In followers and engagement.
  • Quality and clarity of product release communications.
  • Smooth ongoing content updates to the website.
  • Strong cross‑team adoption of messaging and content assets.
Requirements
  • 3–6 years experience in content marketing and/or product marketing.
  • Exceptional writing and communication skills with the ability to simplify complex concepts.
  • Experience managing social media (preferably Linked In) with measurable growth.
  • Hands‑on experience with Word Press or Webflow.
  • Familiarity with Salesforce ecosystem or B2B SaaS preferred.
  • Understanding of SEO, web publishing, and basic design principles.
  • Highly organized, proactive, and able to manage multiple priorities.
  • Team player who collaborates well across departments.
Expectations & Attributes
  • High attention to detail and strong editorial instincts.
  • Ability to take a project from concept → draft → revision → publication without heavy oversight.
  • Positive, flexible, resourceful, and motivated by high standards.
  • Able to scale with a fast‑moving, evolving Marketing team.
  • Comfortable owning deadlines and delivering consistent output.
Bonus Skills (Nice to Have)
  • Experience with Canva, Figma, or other light design tools.
  • Experience with Hub Spot.
  • Experience and enthusiasm for AI.
  • Experience writing technical or product‑focused content.
  • Experience with Sales Performance Management or Salesforce‑native apps.
  • Familiarity with SEO tools (Semrush, etc.).
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Position Requirements
5+ Years work experience
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