More jobs:
Content & Product Marketing Specialist
Job in
Detroit, Wayne County, Michigan, 48228, USA
Listed on 2025-12-31
Listing for:
Ascent Cloud
Full Time
position Listed on 2025-12-31
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing -
IT/Tech
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Content & Product Marketing Specialist at Ascent Cloud
OverviewAscent Cloud helps sales and revenue teams Plan, Execute, and Grow with our Sales Performance Management suite. We’re looking for a Content & Product Marketing Specialist who can elevate our content engine, strengthen our product storytelling, and expand our brand presence across our digital channels.
Day‑to‑Day Responsibilities Content Creation & Management- Own content development across blogs, guides, eBooks, landing pages, email, and sales enablement.
- Refine and maintain Ascent Cloud’s messaging and tone of voice across all content.
- Partner with Product teams to translate technical features into clear customer value.
- Build and maintain a content calendar aligned to campaigns, releases, and company initiatives.
- Support GTM motions across Territory Planner, Geopointe, and Level Eleven.
- Draft, refine, and publish our quarterly product press releases and supporting assets.
- Help create product one‑pagers, competitive positioning, feature messaging, and in‑app communication.
- Help ensure consistent adoption of the Messaging Guidebook across customer‑facing teams.
- Manage Ascent Cloud’s social presence (primarily Linked In).
- Develop a growth‑focused social strategy to increase followers, engagement, and brand awareness.
- Create, schedule, and publish posts using images, video snippets, and repurposed content.
- Track performance metrics and adjust content strategy based on insights.
- Make ongoing updates to ascent cloud.io using Word Press or Webflow (no heavy dev work required).
- Publish new pages, update messaging, optimize meta tags, and support SEO improvements.
- Assist with on‑page content updates as part of broader website redesign efforts.
- Work with Product, Sales, CS, and Rev Ops to ensure alignment across content and product messaging.
- Partner with Marketing peers on campaign strategy, paid digital content, email marketing, and events.
- Support the Head of Marketing on critical go‑to‑market efforts.
- Increased cadence of high‑quality content output (blogs, guides, releases, etc.).
- Growth in Linked In followers and engagement.
- Quality and clarity of product release communications.
- Smooth ongoing content updates to the website.
- Strong cross‑team adoption of messaging and content assets.
- 3–6 years experience in content marketing and/or product marketing.
- Exceptional writing and communication skills with the ability to simplify complex concepts.
- Experience managing social media (preferably Linked In) with measurable growth.
- Hands‑on experience with Word Press or Webflow.
- Familiarity with Salesforce ecosystem or B2B SaaS preferred.
- Understanding of SEO, web publishing, and basic design principles.
- Highly organized, proactive, and able to manage multiple priorities.
- Team player who collaborates well across departments.
- High attention to detail and strong editorial instincts.
- Ability to take a project from concept → draft → revision → publication without heavy oversight.
- Positive, flexible, resourceful, and motivated by high standards.
- Able to scale with a fast‑moving, evolving Marketing team.
- Comfortable owning deadlines and delivering consistent output.
- Experience with Canva, Figma, or other light design tools.
- Experience with Hub Spot.
- Experience and enthusiasm for AI.
- Experience writing technical or product‑focused content.
- Experience with Sales Performance Management or Salesforce‑native apps.
- Familiarity with SEO tools (Semrush, etc.).
Position Requirements
5+ Years
work experience
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