Web Communications Specialist

Job Summary

The Web & Communications Specialist is a dynamic and creative professional responsible for internal and external marketing and communications, brand visibility and showcasing the distinctive value to students, families, alumni, and industry and community the college to which the staff member is assigned. The position blends exceptional professional writing skills, strategic communications, social media marketing, and student recruitment support to attract and engage prospective undergraduate and graduate students.

This individual develops and executes writing, content and media relations projects, digital campaigns, manages content across platforms, and ensures cohesive messaging aligned with marketing and communications goals for UDM. Specifically, the Web & Communications Specialist writes, edits, designs, researches, develops and publishes professional level feature stories, press releases, website content, collateral marketing and communications materials, and other content for electronic communications, websites, print collateral and multi‑media projects including video.

The specialist will work under the direct supervision of the University’s Marketing & Communications Department (Mar Com) and report to the associate vice president of Marketing & Communications and director of Communications to support the needs of the college or school to which individual will be assigned. Tactical leads in Mar Com will also serve as support for the specialist.

This individual will also have dotted line reporting and work closely with the college dean to support the day‑to‑day operations of the college. The Web & Communications specialist will also perform editing duties as assigned and track the effectiveness of electronic communications, media penetration, marketing campaign performance and return‑on‑investment via data analytics. Mar Com will assign the staff member to a specific academic unit/college upon hiring and receive training and support for all tactical operations from Mar Com.