Senior Manager, Marketing Operations & Revenue

The Senior Manager, Marketing Operations & Revenue Growth is the execution engine of the Detroit City FC marketing department.

This role is responsible for translating high-level strategy into prioritized action, ensuring that revenue‑driving initiatives — including ticket sales, premium experiences, group programs, sponsorship support, and database growth initiatives — move from plan to execution on time and at a high standard.

Working closely with the Vice President of Marketing, this position owns project management, prioritization, and follow‑through, keeping internal teams and cross‑departmental stakeholders aligned around what matters most: driving revenue and measurable results.

This is a hands‑on, detail‑driven role for a natural organizer who thrives on momentum, accountability, and getting things across the finish line.

Location:

Detroit, MI

Detroit City FC (DCFC) is a progressive, community‑driven professional soccer club that embodies the spirit of Detroit’s resilience and pride. Known for its passionate supporter base and commitment to inclusivity, DCFC has become a symbol of innovation and connection, fostering meaningful relationships with fans, businesses, and the local community. As a member of the United Soccer League, DCFC is dedicated to excellence both on and off the pitch.

With an eye toward future growth, DCFC is preparing for a transformative milestone: the opening of a new stadium, Alumni Fi Field in 2027. To that end, the club is dedicated to winning matches, promoting the sport of soccer, fostering a diverse and inclusive environment, authentic storytelling, and making our city a safer and more equitable place.

This role is also responsible for ensuring that marketing execution consistently contributes to the growth, health, and usability of the club’s database, balancing short‑term revenue goals with long‑term audience development.

This role is designed to complement the Vice President of Marketing by serving as the department’s execution lead, ensuring strategic plans are implemented effectively, revenue priorities remain front and center, and initiatives consistently move from idea to impact.

• Revenue‑Focused Marketing Execution & Database Growth
  • Own the execution of marketing initiatives tied directly to revenue growth, including:
    Season ticket campaigns, Single‑game ticket initiatives, Group and fundraising programs, Premium and hospitality products, and Sponsorship marketing deliverables and fulfillment support.
  • Ensure revenue priorities are clearly defined, sequenced, and actively moving forward.
  • Translate strategic direction into actionable task lists, timelines, and deliverables.
  • Regularly assess what is (and is not) driving revenue and database growth, and adjust priorities accordingly.
  • Ensure all revenue campaigns include clear data capture, lead‑generation, or opt‑in components where appropriate.
  • Find new strategic partnerships and marketing opportunities while also helping to support partnerships.
• Project Management, Departmental Prioritization & Data Discipline
  • Serve as the primary project manager for the marketing department.
  • Ensure all initiatives are properly scoped, prioritized, and assigned with clear ownership and deadlines.
  • Maintain marketing calendars, campaign timelines, and task management systems.
  • Hold internal teams accountable to deadlines and deliverables.
  • Proactively identify bottlenecks, resource constraints, or misaligned priorities.
  • Ensure database growth initiatives are prioritized alongside short‑term revenue efforts.
• Cross‑Department Coordination
  • Act as a day‑to‑day connector between Marketing, Ticketing, Partnerships, and Operations.
  • Ensure ticketing and sponsorship needs are clearly communicated and supported by marketing execution.
  • Coordinate timelines and deliverables with internal stakeholders to avoid last‑minute execution gaps.
  • Help align messaging, offers, and campaign objectives across departments.
• Revenue & Database Campaign Support and Optimization
  • Support campaign planning by identifying execution requirements early in the process.
  • Ensure all revenue‑and database‑focused campaigns have…