Sr. Outreach Professional

SENIOR OUTREACH PROFESSIONAL

Location:

Grand Rapids, Michigan

Michigan

Hybrid with Statewide Travel as Needed

Full-Time

The JPI Group is seeking an experienced and results-driven Senior Outreach Professional to support an energy efficiency workforce development program in Michigan. This position leads to the execution of strategic outreach and recruitment activities designed to increase program awareness, establish community and employer partnerships, and generate qualified participant referrals.

Working closely with the Program Manager, the Senior Outreach Professional develops regional outreach approaches, engages workforce development organizations, establishes referral networks, and implements recruitment campaigns that support program enrollment and workforce development goals.

The ideal candidate brings demonstrated experience in workforce development, community engagement, employer outreach, and partnership development. This individual must be comfortable working independently, building relationships across diverse communities, and using recruitment data to identify opportunities for continuous improvement.

• Develop and execute targeted outreach strategies aligned with program enrollment goals, eligibility requirements, approved messaging, and contractual performance targets.
• Identify priority populations, geographic areas, and recruitment channels throughout Michigan to support program participation using job-related and program-approved criteria.
• Conduct regional outreach assessments to identify potential recruitment partners, communities with limited access to workforce resources, and opportunities to expand program awareness.
• Develop outreach action plans with measurable recruitment goals, timelines, assigned activities, and documented follow-up requirements.
• Execute recruitment campaigns through community organizations, workforce agencies, educational institutions, employers, and other approved referral partners.
• Conduct information sessions, community presentations, and direct outreach activities to generate interest in energy efficiency training opportunities.
• Maintain a consistent pipeline of prospective participants to support scheduled training cohorts and program enrollment targets.
• Provide prospective participants with accurate information regarding program eligibility, training pathways, available support services, enrollment procedures, and potential career opportunities without guaranteeing admission, placement, compensation, or employment.
• Coordinate with the Program Coordinator to ensure timely handoff of prospective participants for intake, eligibility screening, and enrollment.
• Monitor recruitment performance and adjust outreach activities based on referral volume, application completion, enrollment conversion, approved program needs, and available data.
• Identify recruitment challenges and recommend corrective outreach strategies to the Program Manager.

• Build and maintain professional relationships with Michigan Works! agencies, community colleges, adult education providers, community-based organizations, nonprofit organizations, and other workforce development partners.
• Identify organizations serving individuals who may benefit from energy efficiency training and employment opportunities.
• Establish and maintain referral partnerships that connect potentially eligible individuals to program services in accordance with approved referral and eligibility procedures.
• Conduct regular meetings with community partners to communicate program opportunities, eligibility…