Retail Web Specialist

JOB TITLE: Retail Web Specialist

DEPARTMENT: Museum Shop

REPORTS TO: Director, Retail Operations

CLASSIFICATION: Part-Time, Non-Exempt

REMOTE WORK ELIGIBILITY: Occasional

Under the guidance of the Director, Retail Operations, the Retail Web Specialist is responsible for driving revenue through a subset of selling channels within the larger retail operation, the largest of which is the e-commerce channel.

• Maintain the retail department’s digital web presence in alignment with retail strategies to meet or exceed revenue targets.
• Support Director with budget goals and building strategies for content, merchandising, marketing in the digital spaces Analyze data to guide decision-making, including an understanding of retail sales data using Enterprise Resource Planning (ERP) system reporting (Heartland Retail), Big Commerce Analytics, and email marketing analytics.
• Monitor customer service email support for the Web Shop, responding to customer inquiries, and providing timely, professional assistance through the Web Shop email.
• Ensure the effective implementation of web merchandising strategies, including product categorization, home page promotions, on-site search results, and product page optimization.
• Ensure that the Custom Print program is consistently maintained and operates efficiently in alignment with business objectives.
• Collaborate with Marketing Department to create and approve marketing content for email marketing, social media, pay-per-click (PPC), and google ads.
• Plan and implement sound web strategies such as Search Engine Optimization (SEO); metadata, content, and keywords.
• Monitor all website settings to ensure website display is professional, clean, accurate and optimized for sales (navigation, checkout, breadcrumbs, display, markdowns, promotions, coupons, inventory controls) and that inventory is up to date.
• Instruct volunteers for projects as needed.
• Apply DIA values to interactions to support a culture of belonging among internal and external stakeholders.
• Perform other duties as assigned.

Bachelor’s degree in a related field required. Four (4) years of experience in customer service and retail. One (1) year of web retail experience required. Additional years of experience may be substituted for the degree requirement.

• Demonstrated collaboration skills to work across departments and divisions internally and with diverse stakeholders externally.
• Experience maintaining and managing a retail website, Big Commerce preferred Knowledge of possess digital product photography.
• Experience with email distribution software, creating web content and eblasts, Constant Contact preferred.
• Demonstrated ability to create digital layouts and copy for online platforms using Constant Contact and/or Canvas.
• Experience with digital product photography and photo editing software, Adobe Photoshop preferred.
• Ability to provide information, ideas, and instructions clearly, effectively, and professionally through talking or writing.
• Experience tracking new and emerging technologies or sales channels to grow digital revenue streams, including social media selling platforms and digital marketplaces.
• Experience with integrated payment gateways, Pay Pal and  preferred.
• Experience with shipment software, Ship Works and  preferred.
• Demonstrated organizational skills to plan, manage, prioritize, and complete multiple ongoing projects to meet deadlines and goals.
• Demonstrated research and analysis skills to identify critical information and complete projects and goals.
• Demonstrated flexibility and adaptability to changes in priorities based on operational need.
• Must possess a demonstrated understanding of ethical business…