Director of Sales - NoMad Detroit

Job Identification: 223527

Job Category: Sales and Marketing

Job Schedule: Full time

Equal Opportunity Employer EOE, including disability/vets

Exceptional Hospitality Starts with You

The ideal candidate is a strategic, relationship-driven sales leader with a strong understanding of luxury hospitality, a proven ability to develop high-performing teams, and a demonstrated track record of generating business across corporate, group, business and leisure markets. This individual should be equally comfortable setting long-term strategy, coaching and developing team members, cultivating high-value client relationships, and actively pursuing new business.

• Lead, direct, and oversee the hotel's Sales team, establishing clear objectives, priorities, account strategies, and performance expectations.

• Develop and execute a comprehensive sales strategy aligned with the hotel's overall business plan, positioning, revenue objectives, and market opportunities.

• Establish annual and quarterly sales goals by market segment and ensure the team is focused on achieving or exceeding targets.

• Develop strategies to increase market share, optimize business mix, strengthen account production, and drive profitable revenue.

• Analyze market trends, competitive activity, account production, booking patterns, and business performance to identify opportunities and proactively adjust sales strategies.

• Partner closely with the Commercial Director and Revenue Management Team to align sales strategy with overall hotel objectives.

• Collaborate with Revenue Management to ensure sales efforts support optimal rate strategy, occupancy, profitability, and need-period objectives.

• Establish and maintain effective account management strategies for key corporate, group, agency, and other high-value accounts.

• Identify opportunities to diversify demand across business travel, group, leisure, catering and other priority market segments.

• Develop and manage a strategic sales action plan, including account penetration, prospecting, solicitation, client entertainment, sales calls, trade events, and industry networking.

• Ensure the Sales team effectively utilizes the hotel's CRM and sales systems to track activity, pipeline, account production, and business opportunities.

• Monitor and evaluate individual and team performance, providing regular coaching, feedback, and accountability.

• Recruit, train, mentor, and develop Sales team members to build a high-performing, collaborative, and results-oriented culture.

• Lead regular sales meetings, strategy sessions, account reviews, and performance discussions.

• Foster strong communication and collaboration between Sales, Catering, Revenue Management, Marketing, Reservations, Front Office, and hotel operations.

• Serve as the hotel's primary seller for the Business Travel segment, developing and maintaining relationships with key corporate accounts, travel managers, business travel agencies, and other relevant partners.

• Develop and execute a strategic plan to grow corporate transient production and strengthen the hotel's position within the luxury business travel market.

• Identify, solicit, and secure new corporate accounts and opportunities within priority industries and feeder markets.

• Maintain active relationships with top-producing accounts through regular sales calls, client meetings, site visits, entertainment, networking, and account reviews.

• Develop account-specific strategies to increase room nights, rate, share of wallet, and overall account value.

• Monitor corporate account production and identify opportunities for increased penetration and retention.

• Partner with Revenue Management on negotiated rate strategies, account pricing, and annual corporate negotiations.

• Ensure corporate clients receive a consistent, personalized, and elevated luxury experience throughout the sales and guest journey.

• Maintain direct sales responsibility for a designated group market segment, to be determined based on hotel business needs and market opportunity.

• Develop and execute a targeted strategy to generate new group business and maximize production within the assigned segment.

• Prospect, solicit, negotiate, and close group business in accordance with hotel strategy and established financial objectives.

• Build and maintain relationships with meeting planners, intermediaries, corporate clients, agencies, and other group decision-makers.

• Conduct site inspections, client presentations, sales appointments,…