Sales Manager - NoMad Detroit

Job Identification: 228344

Job Category: Sales and Marketing

Job Schedule: Full time

Equal Opportunity Employer EOE, including disability/vets

The Sales Manager will manage the sales process from initial prospecting and inquiry through qualification, proposal development, negotiation, and contract execution. Following contract signing, the Event Manager will assume responsibility for the operational planning and servicing of the group.

The ideal candidate is a proactive, relationship-driven sales professional with a strong business-development mindset, excellent negotiation skills, and a proven ability to convert opportunities into profitable group business. The individual should be highly organized, commercially minded, and comfortable developing new relationships while maintaining and growing existing accounts.

• Actively prospect for new group business through outbound sales efforts, networking, referrals, industry relationships, trade shows, sales missions, local market research, and other business-development activities.

• Develop and maintain a strong pipeline of prospective group business within assigned markets and segments.

• Respond promptly and professionally to incoming group inquiries and leads.

• Qualify group opportunities based on room-night potential, dates, rates, meeting requirements, ancillary revenue, and overall value to the hotel.

• Identify opportunities to generate group business during need periods and strategically balance short-term opportunities with long-term account development.

• Develop and maintain relationships with meeting planners, corporate clients, associations, agencies, entertainment organizations, professional organizations, and other group decision-makers.

• Conduct sales calls, client meetings, site inspections, presentations, entertainment, and other relationship-building activities.

• Maintain a thorough understanding of the hotel’s guest rooms, suites, meeting and event spaces, food and beverage offerings, amenities, and competitive positioning.

• Stay informed about market trends, competitive activity, citywide events, and other factors that may influence group demand.

• Manage the complete sales cycle from initial inquiry or prospecting through contract execution and formal handoff to the Event team.

• Develop customized proposals, presentations, room block offers, meeting packages, and other sales materials based on client needs.

• Collaborate with Revenue Management to develop appropriate group rates and evaluate opportunities based on demand, displacement, profitability, and overall account value.

• Negotiate rates, room blocks, concessions, meeting space, attrition, cancellation terms, and other contractual components within established hotel guidelines.

• Maximize total account value by identifying opportunities for meeting space, food and beverage, guest room upgrades, suites, amenities, and other ancillary revenue.

• Prepare and present contracts and ensure all terms are accurate, complete, and aligned with hotel policies.

• Maintain accurate and timely records of leads, opportunities, account activity, proposals, contracts, and revenue within the hotel’s sales and CRM systems.

• Conduct consistent and strategic follow-up throughout the sales process to maximize conversion.

• Communicate confirmed business and all relevant contractual details clearly and accurately to the Events team upon contract execution.

• Participate in turnover meetings or formal handoff processes to ensure a seamless transition from Sales to Events.

• Remain available as a relationship resource following turnover and support the Events team with client history, account context, or other information as needed.

• Build and…